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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. To that end, Krystal has engaged The Cypress Group, a specialized investment banking firm, to manage the refranchising initiative. Krystal Eyes Refranchising.

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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Messaging can promote special offers, deliver helpful tips, or even just list your menu of services. Promote Coupons with Front Desk Signs. If you’re already running a coupon advertising campaign , a simple sign on the exit door of your store or handed out with a receipt can be a great way to keep customers coming back.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share. Running special promotions for members, like 1+1 deals and happy hours, or sending out Mother’s Day and birthday treats are all examples of what can be done with a basic loyalty program. .

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How to Start a Restaurant Blog

Indoor Media

While keeping your online presence active is extremely important for small businesses, you may have difficulty competing in rank with large, national franchises. Often, restaurants will give the influencer or partner a coupon code to promote. But never fear!

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Pizza Marketing: Examples of Campaigns to Grow Sales?

Aaron Allen & Associates

Pizza Hut recently began a pizza marketing campaign that placed a series of special offers directly onto Yahoo News’ mobile website. Papa Murphy’s Pizza Marketing The mother of all pizza marketing loyalty programs sends special offers, coupons, and social media posts directly to customers’ phones. and “Domino’s!”.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. That doesn’t mean, of course, that you need to use it to get the word out about your restaurant. Boy, do I realize that.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Fast and easy (56 percent) ties with coupons and deals (56 percent) for the top reasons consumers download apps followed by earn and track loyalty points (48 percent), easy payment options (43 percent), and to avoid long lines (40 percent). percent), special events (31.6 Franchise Operations Index. Mobile Apps. Text ordering.

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