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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Many people make the mistaken assumption that franchises are not local businesses. Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community. Unfortunately, many people do not equate a franchise with a locally owned business. Local Stakeholders Create Community. by the end of 2022.

Franchise 197
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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Are you missing a major opportunity to turn one-time customers into repeat customers? Messaging can promote special offers, deliver helpful tips, or even just list your menu of services. Does it seem sort of funny to spend advertising dollars on people who are already customers? Upsell Services with Digital Signage.

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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. We now want to bring this elevated experience to our customers across our footprint." Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 177
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Restaurant Loyalty Programs to Boost Revenues

Cheetah

3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share. In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . Benefits of Restaurant Loyalty Programs.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers.

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