Remove Coupons Remove Events Remove Food Order
article thumbnail

Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. And be sure to include napkins with every order to promote good hygiene. Eating out, or taking out, is never just about the food. Simplify Their Lives.

Coupons 596
article thumbnail

The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous.

article thumbnail

How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

1 Set goals for the event ?? Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Set a budget ??

Events 351
article thumbnail

Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Drive traffic to your restaurant’s social media page by adding QR codes to posters, food packaging, receipts and table tents. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Up the personalization ante by providing QR code ordering.

article thumbnail

MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021 490
article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

But rapidly rising labor and food costs over recent months has heightened pressure on already tight restaurant margins. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can apply to more than just menu items. million members to 27.4