7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

Franchising 435

Franchising Franchise Email Marketing Communication 435

Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

Modern Restaurant Management

DECEMBER 2, 2019

This attitude has shifted, however, particularly with the advent of smartphone technology. Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. Include Gift Card Messaging in Marketing Efforts.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Can't touch this.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Appropriate spatial distancing practices through visual cues, physical alterations and adaptive technology.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Restaurant Business

DECEMBER 2, 2022

Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on. Utilizing data to own the entire customer experience can help boost brand loyalty—and increase repeat visits—by enhancing the post-dining experience.

Customer Experience 246

Customer Experience Loyalty Program Email Marketing Customer Service 246

Modern Restaurant Management

APRIL 2, 2020

Toast's Rally for Restaurants initiative, uniting top brands across the technology and foodservice sectors in support of the foodservice community during the COVID-19 health crisis. Customers can also sign up on the website to receive email updates as new information is posted on the site. Bryte Payment Solutions, Inc.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 12, 2024

Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels. Understanding customer preferences and behaviors gives restaurants valuable insights into their customer base, helping them refine their offerings and marketing strategies.

Loyalty Program 447

Loyalty Program Merchandise Customer Service Customer Experience 447

Goliath Consulting

MAY 31, 2023

This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Geo-fencing is a technology that allows you to set up a virtual boundary around a physical location, such as your restaurant. What is Geo-fencing?

Point of Sale 195

Point of Sale Email Marketing Customer Experience Advertising 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

JUNE 28, 2024

. “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

2024 294

2024 Mobile Ordering White Paper Food Order 294

Focus POS

JANUARY 18, 2022

4 Ways to Upgrade Your Restaurant Technology in 2022. Whether it be an upgrade or adding new to your business, here are four major restaurant technologies you should consider in the new year. According to market researcher NPD Group, restaurant digital orders surged 124% this past year.

2022 78

2022 Technology Loyalty Program Mobile Ordering 78

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Deliverect

JANUARY 21, 2020

With 49% of American millennials spending more on dining that they save for the future*, any food business would be wise to market to this group of customers. 1 Use technology, because they do. They grew up around technology, and they expect any kind of business to adopt technologies to make things easier, faster and more convenient.

Social Media 103

Social Media Online Ordering Email Marketing Workshop 103

Focus POS

AUGUST 19, 2020

Keep in touch with loyalty customers through text and email-based messaging, alerting them about menu updates or hours of operation changes. Focus Loyalty allows restaurant regulars to receive valuable rewards based on a variety of plans while empowering restaurants to generate powerful marketing lists. About Focus POS.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Coupons 78

BNG Point of Sale

OCTOBER 15, 2021

mPOS technology provides several advantages to store owners, managers, sales employees and customers. The mPOS market has expanded rapidly, enhancing the sales process and customer experience through convenient customer transactions, particularly in brick-and-mortar stores. mPOS systems begin to shine after the initial learning curve.

Retail 98

Retail POS Point of Sale Mobile Ordering 98

Indoor Media

SEPTEMBER 26, 2017

Restaurant POS technology and apps make it easier than ever to create programs that will set you up for success. Create an email list that customers can join to get freebies, coupons, or early access to new menu items. Never Overlook the Power of Restaurant Coupon Marketing. Jump on the Social Media Bandwagon.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Restaurant365

JANUARY 27, 2022

Diners have embraced this new technology. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu. Include it in your social posts announcing the menu, as well as your paid social media marketing.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Cheetah

MAY 1, 2020

Before the COVID-19 pandemic, restaurants that could afford it enjoyed the additional marketing and new customers outreach service these apps provided. Include gift cards, coupons or a thank-you item into each package you deliver. Explore new technology and services that are available in your area. For the free form visit here.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

Touch Bistro

MAY 26, 2021

To help you along, we’ve created a comprehensive guide to 4th of July restaurant specials that covers: How and when to plan your 4th of July specials What equipment and technology you’ll need 13 creative 4th of July restaurant deals and promotion ideas. Equipment and Technology. Marketing and Promotions. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. They bounce around.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. Confuse how Marketing automation Works for Restaurant? How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Bingage

MAY 24, 2022

Choose Personalised marketing (Instead of Bulk SMS). SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, and retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. How does it work?

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, and retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. Confuse how Marketing automation Works for restaurants? How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Notch

MARCH 5, 2019

But this easy-to-implement restaurant tool can still play an important role, not just in marketing your restaurant but in collecting important data that can help you better serve your guests. Marketing and promotional opportunities Restaurant comment cards are one of the many ways your restaurant can market and promote itself (see #29).

Email Marketing 69

Email Marketing Customer Experience Training Customer Service 69

Harbor Touch

MARCH 19, 2025

Streamline Operations with Technology Paper tickets and manual counts slow you down. Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash. Kick off marketing for busy seasons early with discounts to draw crowdsthink a midweek special when traffic dips. Loyalty isnt guesswork.

Management 78

Management Management Seasonal Menu Cash Management 78

Harbor Touch

MARCH 19, 2025

Streamline Operations with Technology Paper tickets and manual counts slow you down. Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash. Kick off marketing for busy seasons early with discounts to draw crowdsthink a midweek special when traffic dips. Loyalty isnt guesswork.

Management 78

Management Management Seasonal Menu Cash Management 78

The Restaurant Times

AUGUST 29, 2020

Based on your business format, you can choose any feedback collection technique ranging from face-to-face feedback collection to using technology. Upload a questionnaire on websites such as Surveymonkey.com and send emails to the customers requesting them to fill the survey. Online Customer Surveys .

Social Media 52

Social Media Mobile Ordering Online Ordering Coupons 52

Notch

MARCH 5, 2019

But this easy-to-implement restaurant tool can still play an important role, not just in marketing your restaurant but in collecting important data that can help you better serve your guests. Marketing and promotional opportunities Restaurant comment cards are one of the many ways your restaurant can market and promote itself (see #29).

Email Marketing 52

Email Marketing Customer Experience Training Customer Service 52

Gourmet Marketing

SEPTEMBER 10, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. What’s more, the technology related to web design advances almost constantly. Who wouldn’t like to receive a coupon for two free drinks on Valentine’s Day? Set Up Retargeting Marketing. On-page Optimization.

Design 98

Design 2021 SEO Mobile Ordering 98

SpotOn

MARCH 4, 2024

Legacy POS system A legacy POS system refers to those older POS technologies that aren't as functional as a contemporary POS system with cloud-based software. A cloud-based POS system is the most popular type of tech in the POS market. A legacy POS system requires on-site servers to access different sales data.

Small Business 52

Small Business POS Cash Management Point of Sale 52

Mad Mobile

JUNE 7, 2024

When your guests sign up for your loyalty program, they’ll need to provide an email address or phone number. Send them a coupon for a free beer with their next shot to prompt them to visit. Send them an automated push notification, email, or text to wish them a happy birthday and remind them of the deal.

POS 45

POS Bar Loyalty Program Point of Sale 45