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How to Set Up Online Ordering for Restaurants

7 Shifts

Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Owning your customer and delivery data is invaluable. The first is hiring your own drivers.

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The Positives and Pitfalls of Third-Party Ordering 

Modern Restaurant Management

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. However, given the access to customers and additional revenue they may provide, do the benefits outweigh the negatives?

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Restaurant website design: Taking a DIY approach vs. hiring a web development team Consider whether you want to build your restaurant's website or hire someone to do it for you. How to build your restaurant’s website.

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How to Train Your Staff to Communicate Effectively with Guests

Modern Restaurant Management

A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Providing excellent service and a friendly atmosphere will earn you regulars – and those sought after five-star customer reviews. So how do we develop vital customer service?

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How to Use Auto Repair Email Marketing to Increase Your Shop’s Profits

Indoor Media

Capitalize on customers that already frequent your shop rather than trying to attract new customers that may come in for a cheap oil change but never return. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. Know and Segment Your Customers. Constant Contact.

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15 Restaurant Metrics to Know and How To Use Them

7 Shifts

Numbers can give us insights into everything from profits and losses to average customer spend to how often employees cycle through. Average customer headcount. Customer Acquisition Costs. Customer Retention Rate. Average Customer Headcount. What is the average customer headcount? Inventory turnover ratio.

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The Hard Truth: Why So Many Restaurants Fail in Their First Year

Indoor Media

No matter how good your food, service, and atmosphere are, if potential customers don’t know you exist, your restaurant can fail. Word-of-mouth marketing and a little social media are not enough to attract customers; you need to be proactive, even a bit aggressive, with your marketing, advertising, and promotional strategies.