Remove Consumer Goods Remove Coupons Remove Mobile Ordering
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How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The US and UK also varied on how they wanted to retrieve take-out orders.

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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

For those less familiar, QR codes are a type of barcode readable by mobile devices that direct people to a web page or site with more information. This allows diners to view menus or restaurant guidelines on their mobile device. QR codes are hot again and popping up everywhere to promote touchless communication. The best part?

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