Modern Restaurant Management

NOVEMBER 7, 2022

As inflation continues to pummel businesses and consumers, QSRs are searching for ways to make their menus work harder. At the same time, consumers are looking for ways to stretch their dollars. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

APRIL 22, 2024

Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 508

Food Loyalty Program Consumer Goods Customer Experience 508

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior. Now that the summer of the value meal has ended, what will autumn bring for QSR brands?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

EATER

FEBRUARY 27, 2025

By the time you receive your steaming bag of burgers and fries, its possible that you havent actually spoken to any of the humans involved in preparing or serving the meal youre about to consume. This is especially true for younger consumers, many of whom view an app as a must.

Mobile Ordering 208

Mobile Ordering Loyalty Program Food Food Order 208

Modern Restaurant Management

SEPTEMBER 3, 2021

Regardless of the LBA method, first review the quality of consumer engagement and conversions into leads, foot traffic and sales. You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. Let’s say you decided to catch a movie one afternoon.

Advertising 495

Advertising Marketing Coupons Customer Service 495

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Although not all your regular customers may be walking through your doors to dine, you can still add value and stay connected with your consumer base in other creative ways.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

AUGUST 2, 2021

With bars and restaurants fully open for indoor service with no restrictions across the country, and visitation remaining strong over recent weeks, it presents suppliers and operators with a valuable opportunity to keep engaging consumers, leverage tailored food and beverage offers and maximize spend opportunities.”

2021 450

2021 Point of Sale 2019 Equipment 450

Modern Restaurant Management

NOVEMBER 16, 2021

This enables you to provide the modern eCommerce/omnichannel customer experience today’s consumers crave. For example, the cloud-AI combo provides information about a particular diner’s preferences, enabling you to suggest items based on historical information or offer customized coupons.

Customer Experience 508

Customer Experience Operations Loyalty Program Front of House 508

Modern Restaurant Management

NOVEMBER 3, 2020

Examples include identifying and marketing popular items such as iconic cocktails or signature entrees via special instant offers; or even offering personalized, on-the-spot coupons or gift certificates for individual items guests have just consumed or for a packaged experience (“Wine Wednesdays”).

Front of House 547

Front of House Certification Back of House Menu 547

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

APRIL 13, 2021

Location Based Advertising , which allows you to message your target consumers based on hyper local geography. By knowing where your consumers are and how they behave, you can tap into their habits and encourage them with offers and messages that relate to their real time location.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

JULY 21, 2020

Through mailed promotional flyers that contain a personalized QR code, restaurants can promote their hours, menu, coupons, reservation process and additional details about how they are operating in a today’s new environment. The best part?

Marketing 520

Marketing Food Safety Mobile Ordering Communication 520

Modern Restaurant Management

JUNE 17, 2024

. “In an age of fast fashion and other relatively cheap goods, Gen Z consumers are used to being able to purchase a high volume of goods without paying too much for each individual item,” she said. ” Gen Z consumers want to dine out a lot, but don’t want to pay too much each time they do it.

Operations 473

Operations Loyalty Program Mobile Ordering Consumer Goods 473

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. You can also add a coupon or limited-time discount to encourage immediate visits.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. In fact, 86 percent of consumers indicated that local restaurants and stores could proactively earn their business, even in the current climate.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

DECEMBER 13, 2019

Postal Service Office of Inspector General worked with Temple University to conduct a neuromarketing study that concluded that direct mail outperforms digital media when it comes to engaging with the consumer, getting them to recall what they’ve seen and ultimately, when it comes to them actually making a purchase.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out.

Coupons 148

Coupons Advertising Point of Sale Customer Service 148

ChowNow

SEPTEMBER 16, 2020

The COVID-19 pandemic has fundamentally changed both restaurant operations and consumer behavior. Restaurant owners need to be proactive in generating awareness, appealing to consumer demands, and driving sales in order to remain profitable. Offer promotions for first time customers.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that? Five percent profit?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Indoor Media

SEPTEMBER 2, 2020

Have you ever thought about posting your auto repair coupons online? If you’ve done even a little bit of research, you’ve probably noticed that few coupon sites accommodate small businesses. Coupons.com , RetailMeNot.com , and the like primarily distribute coupons for consumer packaged goods and big-box retailers.

Coupons 109

Coupons Advertising Small Business Customer Experience 109

Indoor Media

AUGUST 18, 2020

Coupons for auto repair service are a proven, profitable way to do just that. By offering a coupon discount on service, you can reach these consumers and generate big bucks for your shop. 4 Steps to Create Effective Coupons for Auto Repair Service. Create Your Coupon. Choose a Trusted Coupon Advertising Program.

Coupons 140

Coupons Advertising Customer Service Consumer Goods 140

Modern Restaurant Management

JUNE 28, 2024

” ACSI results again show consumer preferences for steaks as LongHorn Steakhouse and Texas Roadhouse both climb four percent to 85, tying for the top spot among full-service restaurants (and restaurants overall). Food Delivery Ordering Habits HungerRush released results for a national consumer survey on food delivery ordering habits.

2024 294

2024 Mobile Ordering White Paper Food Order 294

ChowNow

NOVEMBER 11, 2020

They’re not really thinking through to see if really it’s a good company.” – Mathieu Palombino of Motorino. . In a recent survey by ZypMedia , 53 percent of consumers said they were more likely to buy from a local business during the COVID-19 crisis. 5 tips for getting diners to order directly from your restaurant.

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

Indoor Media

DECEMBER 21, 2017

I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign. Understand Coupon ROI. For example, Burger King distributes a coupon offering a BOGO or Buy One Whopper and Get One Free. Track Your Redemptions. Don’t fear.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Indoor Media

OCTOBER 17, 2017

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards. Online Presence.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

AUGUST 29, 2017

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance. Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. How much savings can be seen on a grocery store coupon ad?

Coupons 78

Coupons Advertising Consumer Goods Customer Service 78

Indoor Media

JANUARY 1, 2018

Much to his surprise, Rick’s offers aren’t nearly as good as he thought they were! Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . What to Include.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? So, in addition to showing your employees how much you value them, you’re also creating a good business image by treating them well, paying them fair wages, and giving them equal opportunities for advancement. In fact, 46% of Americans support buying local.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Rail

NOVEMBER 11, 2022

By Ellie Shippey, Contributor Getting involved in your local community is not only a great way to show your appreciation and do good in your neighborhood, but it can also boost business. According to research, 73% of American consumers say their buying decisions are affected by a company’s charitable giving. Give to Charities.

Social Media 264

Social Media Events Online Ordering Consumer Goods 264

The Rail

AUGUST 28, 2024

You could come up with interesting offers such as discounts on the menu, free treats, or coupons for future visits. Here's a brief list of special offers you might consider implementing: Discounts on the menu Free treats Coupons for future visits Buy-one-get-one-free offers Special event nights (e.g.,

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

Indoor Media

OCTOBER 15, 2020

Some businesses decide to focus on one product and send out related coupons. This will make tracking the business you bring in a lot easier, as you can directly tie it to the number of coupons redeemed. This number of redeemed coupons over the total sent out can also help you find how effective your campaign was in the first place.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

Indoor Media

NOVEMBER 5, 2020

Mail-out coupons, billboards, or even grocery store advertising can be an easy way to guarantee the right customers see your ad —and multiple times a day at that. Modern research believes that the average consumer needs to view an ad at least 7-8 times before it’ll really sink in.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

7 Shifts

AUGUST 15, 2022

It shows your employer that you're a good fit for the role—and tells you if the restaurant is a good fit for you. This shows that you understand, as a basic level, what you're applying for and why you're a good fit. A restaurant is only as good as its team. Changing consumer tastes. How to Answer. How to Answer.

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397