MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze
Modern Restaurant Management
JULY 31, 2025
Pumpkin with a Purpose New data from SpotOn reveals that independent restaurants are rewriting the rules of seasonal marketing with bold, early, and innovative pumpkin-themed menu rollouts. Pumpkin Bread, Rolls, and Muffins introduced a homestyle, cozy feel, bridging nostalgia with menu versatility.
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