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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. Businesses can further enhance menus by highlighting bestselling items, supplying photos, and identifying menu items that don’t travel well. Prioritize Digital Experiences.

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Best Practice Tips for Restaurants to Improve Recall Communications

Modern Restaurant Management

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.

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What Travelers Want in F&B and US Foods Scholars

Modern Restaurant Management

What’s Important to Travelers. SevenRooms released its “Checking In For F&B” report, which uncovered the most important things to today’s traveler when it comes to food and beverage at hotels. Loyalty rewards for their restaurants and bars: Almost 1 in 3 (32 percent). ” Building Loyalty.

Travel 297
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490
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2023 Outlook: Trends and Challenges Restaurants Will See, Part One

Modern Restaurant Management

As mentioned before, this expands the need for loyalty programs, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.

2023 419
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Five Digitally Disrupted Industries to Study as Restaurants Make the Shift

Modern Restaurant Management

Next time you book a hotel, have a look at all the cues of the street fight that is going on for your business: loyalty points, complimentary amenities (such as speedy wi-fi and free breakfast), and priority upgrades all offered as “book direct” incentives. Real Estate.

Airlines 493