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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyaltyprogram keeps things fresh, and those repeat visits rolling in.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. You can increase revenue.
In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth.
consumers not only spurring inflation but lowering overall consumption and slowing the economy, cautioned Ben Johnston, Chief Operating Officer of Kapitus, a smallbusiness lender and marketplace. "U.S. .” Higher tariffs will certainly cause prices to rise for U.S.
All that said, bringing a brand to life requires a partnership with open lines of communication. There’s also a bigger focus today on guest engagement and community than ever before. Restaurant brands are now expected to build authentic relationships with guests, which requires transparency and two-way communication.
Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. LoyaltyProgram Updates Customers love rewards, but they need reminders to take advantage of them. Use email to notify customers of points earned, upcoming redemption opportunities, and exclusive loyalty perks.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. In-app communication with customers or the admin panel.
Repeat business is what drives real growth, yet many restaurants struggle to keep takeout diners coming back. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Without that direct connection, customer loyalty becomes fragile.
Small details, like remembering regular customers preferences or handling complaints with grace, can turn a one-time diner into a loyal regular. Standardized recipes, efficient prep work, and strong communication between back-of-house and front-of-house teams prevent bottlenecks.
By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business. Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features.
Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Start simple: place small signs or table tents near the register or on each table with a QR code that links to your sign-up form. You can also train staff to mention sign-ups casually during checkout.
Here are a few simple strategies to help them understand how they can help your business: Use signage in-store and on your website: A clear message near your register, on your front door, or even on table tents can inform customers that ordering direct supports your business.
These emails include promotions, menu updates, special events, feedback requests, and loyaltyprogram details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. It Builds Customer Loyalty Regular, personalized email interactions maintain customer engagement.
It sets the stage for customer excitement, loyalty, and lasting buzz. Communicate expectations to avoid confusion. Soft Openings – Test the waters with a small audience to gather real-time feedback. Keep communication open to resolve any hiccups efficiently. Use loyaltyprograms to incentivize repeat visits.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Instead of relying on gut feelings and guesswork, they give you clear, measurable data you can track over time to meet your key business objectives.
Foster Communication : Encourage staff to share ideas for improvement. Introduce Small Plates : Offer smaller portions to reduce leftovers. Engaging Customers in Sustainability Involving customers in sustainability builds loyalty and enhances your restaurants eco-friendly image.
We know what it takes to transform a local pizza place into a thriving communitybusiness. It leaves a lasting impression, creating memories that customers associate with your business. It ensures repeat business and gives customers a reason to talk about you. How do you present your business to the world?
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Focusing on making more money is essential to keep your business successful in the long run.
"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. " As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry.
If you think the business cashless trend is crazy, you’re not alone. Of course, it’s essential for most businesses to accept cash payments in some situations. This fosters customer loyalty and allows restaurants to gather valuable data and insights to inform their business strategies. You read that right.
New data from the National Restaurant Association’s 2025 Off-Premises Restaurant Trends report highlights how off-premises dining has become both a consumer preference and business essential, with the convenience and availability of takeout, delivery, and drive-thru now deeply embedded in everyday life.
Restaurants Order Up Tech, AI, and Dynamic Pricing As far as technology goes, 26 percent of respondents said they’d like to start using new tech to help run their business, which is up seven percentage points from last year. Consumer searches for malls on Yelp decreased 13 percent year over year.
This discipline has become the cornerstone for businesses aiming to thrive, allowing them to optimize rates, increase occupancy, and, ultimately, maximize profitability. business traveler vs. leisure guest). Corporate Travelers: Value convenience, loyaltyprograms, reliable Wi-Fi, and often have less price sensitivity.
Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” The best customers are returning ones as members of top-performing loyaltyprograms are 77 percent more likely to choose their brand over competitors. Incorporating LoyaltyPrograms with SMS.
Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyaltyprogram, that doesn’t mean you have consent to send text marketing messages.
Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Most digital marketing agencies offer many important solutions for small to medium-sized restaurants, including: Website design, monitoring, and maintenance.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy. COVID-19 proactive communication.
This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Loyalty Points : If your restaurant has a loyaltyprogram, providing additional points for completing a survey will make an excellent incentive.
But smaller businesses can implement AI to make small changes that impact their business. AI is a program developed by humans to respond to a set of instructions under specific environments. Improve Customer Experience : Repeat customers are the backbone of a restaurant business. Let’s Start With the Why.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). SmallBusiness Administration (SBA) Jovita Carranza and U.S. million smallbusinesses and protected over 30 million jobs for hardworking Americans," they said. "With For more information, visit: sba.gov/paycheckprotection.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Therefore, it’s no surprise that business owners should be promoting their business online. The first step is to create a Google My Business account so that your coffee shop shows up on search results.
In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). SmallBusiness Administration (SBA) Jovita Carranza and U.S. million smallbusinesses and protected over 30 million jobs for hardworking Americans," they said. "With For more information, visit: sba.gov/paycheckprotection.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
And while a little competition never hurts, continuing investments in your catering program will be paramount to your business’s success. Here are four strategies you can use in your existing catering business to gain a competitive edge in the crowded catering landscape. EXPLORE NEW CATERING VERTICALS. INVEST IN TECH.
How have your business operations changed since COVID-19 outbreak? What have you done to pivot the business model? Collins : We initially shifted our focus to a QSR mentality as our new business model. Our teams really rose to the occasion, banding together to support our local communities. Chef Paul Wahlberg.
Smart Foodservice operates 70 small-format cash and carry stores across California, Washington, Oregon, Idaho, Nevada, Utah and Montana that serve small and mid-sized restaurants and other food business customers with a broad assortment of products. (NYSE: APO) (the “Apollo Funds”) for $970 million in cash.
A number of restaurant and retail store owners in the city of Pasadena have quietly established the nation’s first dense “face-pay” network, top video.These smallbusiness owners have embraced an advanced facial recognition technology that lets their customers make secure, hands-free purchases using only their faces.
Restaurants that aren't already offering some kind of loyaltyprogram should consider creating one, especially as consumers' grip on their wallets have tightened. Restaurants with a loyaltyprogram should also highlight the benefits while remarketing to guests. SmallBusiness Recovery.
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