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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380
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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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Three Simple Ways Restaurants Can Embrace IoT in 2022

Modern Restaurant Management

Internet of Things, or IoT for short, lets one digital device communicate with multiple devices over an internet connection without human intervention. There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience.

2022 610
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The Best Restaurant Technology Of 2025

ChowNow

Do you lose money due to food waste? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Multi-Channel Integration : Sync with online ordering platforms, third-party delivery apps, and marketing tools for a connected restaurant ecosystem. Identify your biggest pain points.

2025 195
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Restaurant Operations Management: A Guide for Restaurant Owners

ChowNow

Without a strong system in place, even the best restaurants in the world will struggle with unhappy customers, high turnover rates, wasted inventory, and razor-thin profit margins. Standardized recipes, efficient prep work, and strong communication between back-of-house and front-of-house teams prevent bottlenecks.

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Restaurant KPIs Every Operator Should Track (With Easy-to-Use Formulas)

ChowNow

Monitoring your COGS helps you spot food waste, theft, over-ordering, or supplier price hikes before they eat into your gross profit margin. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving.

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Why Setting Wait Time Expectations Is Key to a Good Customer Experience

Modern Restaurant Management

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.