article thumbnail

Creating a restaurant website: Why it matters and how to nail it

Open for Business

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details.

article thumbnail

Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Incorporating Loyalty Programs with SMS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

Consider things like merchandise sales, inventory sales, or private cooking lessons. What measures can you take to make customers feel more comfortable ordering from you? How to communicate your COVID-19 restaurant closure. Make sure that staff know about your COVID-19 restaurant closure before customers do.

article thumbnail

MRM Research Roundup: Year-End 2020 Edition

Modern Restaurant Management

Beyond individual orders, meal kits saw a surge of popularity as at-home diners looked to create interactive dining experiences while social distancing. Digital transformation accelerates forward as restaurants go virtual : Across both on- and off-premise experiences, technology played an integral role in powering safe options for customers.

2020 207
article thumbnail

Promoting Breast Cancer Awareness Month in Your Cafe or Restaurant

Ken Burgin

Brainstorm with your staff – as you engage them, their enthusiasm to communicate with customers will become natural, not something they need reminding about. Make plans to share with customers in your venue, on social media and through your email communication. Save the best experiences to repeat next year!

article thumbnail

Keep your customers coming back: Effective communication strategies for hospitality

Kounta

Communicating in person. One of the biggest mistakes a food establishment can make is not investing enough time and resources into training staff on how to speak to customers. Where people often go wrong is communicating one thing verbally, and another non-verbally. Believe us when we say it’s easier said than done.

article thumbnail

Reopening Your Restaurant? Here’s Your Digital To-Do List

ChowNow

Finances are the most critical concern for most restaurateurs, but they should be weighed alongside both public health guidelines , recommendations from the CDC , Department of Labor , and the FDA — along with the concerns of your employees and customers. Don’t count out merchandise either—it just sends more revenue to your restaurant.