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Hiring the Right Content Creator for Your Restaurant

Goliath Consulting

A trendy, fast-casual spot will likely need very different content than a fine dining experience. Prioritize Brand Fit The best content creators feel like an extension of your team. Ensure their tone, aesthetic, and values align with your restaurants vibe.

Hiring 221
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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5 Essential Restaurant Customer Retention Strategies Every Operator Needs In 2025

ChowNow

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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6 Steps To Build Your Restaurant’s Brand

ChowNow

Every restaurant concept should be intentional about their branding, from food trucks and cafes to brunch spots and fine dininggreat branding is how your restaurant stands out and stays memorable. Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Words matter.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Can't touch this.

2020 493
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences.

2024 539