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Four Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

According to the 2021 State of the Restaurant Industry Report released by the National Restaurant Association, some 40 percent of restaurant operators across six dining models (family dining, quick service, casual dining, fast casual, fine dining, and coffee and snack) mentioned that they added a contactless or mobile payment option.

Marketing 204
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Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

According to the 2021 State of the Restaurant Industry Report released by the National Restaurant Association, some 40 percent of restaurant operators across six dining models (family dining, quick service, casual dining, fast casual, fine dining, and coffee and snack) mentioned that they added a contactless or mobile payment option.

Marketing 180
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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Take the casual-dining chain, TGI Fridays, for example. With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging. Updated restaurant technology is the key to being a modern, successful establishment.

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Understanding the Customer to Enhance Brand Experience

Modern Restaurant Management

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. Scroll through Twitter, and you’ll notice Burger King receives more than 100 thousand retweets for their memes, posted with an added Whopper flair.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. The data finds consistent consumer behavior across both restaurant categories signalling the distinctions between fast food and fast casual restaurants are quickly evaporating.

2021 190
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Five Reasons Why QR Code Menus Aren’t Going Away

Modern Restaurant Management

If you offer an exclusive coupon for accessing the menu digitally, customers will forget about the paper menus even quicker. Fast casual eateries that have seat-yourself service are perfect candidates for the QR code menu. Many restaurants toss a paper menu into every takeout order, but try posting a QR code near your register instead.