Touch Bistro
MAY 18, 2021
Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.
7 Shifts
NOVEMBER 1, 2022
They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.
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Modern Restaurant Management
JUNE 24, 2020
Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand.
Cheetah
JANUARY 13, 2022
From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.
Modern Restaurant Management
OCTOBER 4, 2021
Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. A quarter (27 percent) use social media to find deals and coupons. Fast Casual.
Black Box Intelligence
NOVEMBER 16, 2021
Here’s how to increase restaurant sales with the right blend of incentives and restaurant marketing strategies. in fast casual restaurants in Q3 compared to Q2. In our assessment of guest sentiment data , we see a lot of positive mentions of deals, specials and coupons. Refine your restaurant marketing strategy.
Modern Restaurant Management
AUGUST 17, 2020
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin.
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