SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Ken Burgin

JULY 17, 2022

Contact Previous Bookings. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? At a minimum have click-and-pay invoices to collect booking payments.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

SEPTEMBER 16, 2021

It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. Expanding your place in the food service industry happens in one of two ways — developing a new restaurant concept or replicating an existing one.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . As a result, today, customers are more comfortable in searching and ordering food online. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Deliverect

JUNE 29, 2020

Today, it is a successful operational model that is used by organizations across multiple industries, including the food and restaurant sector. Let’s define the advantages and building blocks of a multi-channel strategy for your food business. Multi-channel marketing. What is omnichannel? Why should I embrace it?

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Apicbase

AUGUST 5, 2022

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Invest in professional food photography. Test and Refine As with all marketing strategies, it's essential to continually test and refine your approach.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. User-generated content, as it is called, is a key part of restaurant marketing. Easter decorations can make a regular teacup Instagram-worthy.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MAY 4, 2023

We think the food going down our throats is the product,” says Ryan Giffen, assistant professor of hospitality management at California State University at Long Beach, in the Washington Post. Keeping wait times short for tables and food is key. How can you increase the value your restaurant provides beyond the food and drink?

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Deliverect

JANUARY 21, 2020

Just in case you haven’t heard: millennials are one of the biggest driving forces behind the booming food delivery business. They’re looking for convenience, unique and personal food experiences and authenticity. More importantly, make sure your millennial customer can book a table and order food online.

Social Media 103

Social Media Online Ordering Workshop Email Marketing 103

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Food, Menus and Kitchen Management. Food Costing Scales , pay for themselves in weeks and only a few hundred dollars.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. That’s because with an email list, you own it.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

7 Shifts

MARCH 27, 2020

Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

EATER

MAY 5, 2023

A growing number of fast food chains are experimenting with seatless locations with only takeout or drive-thru options. Getty Images/iStockphoto As diners increasingly turn to delivery, the future of fast food may be one with no human interaction at all. People just aren’t hanging out at fast food joints the way they used to.

Fast Casual 107

Fast Casual Food Food Order Mobile Ordering 107

Ken Burgin

NOVEMBER 15, 2021

In reality, your staff don’t have the time, knowledge or confidence to make recommendations – just like a food menu; the wine list has to do much of the ‘sales work’. Create a Balanced Wine List – make it smaller than you had pre-Covid; that’s what the new rule of menu marketing is all about. Wine List Sales & Marketing Techniques.

Point of Sale 147

Point of Sale Back of House Beverage Email Marketing 147

Deliverect

JULY 24, 2020

The lockdown accelerated the adoption of online ordering and delivery tech as dining rooms closed and people were stuck at home. It has also brought contactless ordering and payment to the fore, especially as restaurants prepare to reopen with new sanitation and distancing measures in place.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

Open for Business

OCTOBER 20, 2023

Opening a restaurant is a dream for many aspiring entrepreneurs and food lovers alike, but it’s also a complex venture that requires careful planning and execution. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Seasonality is key.

License 78

License Email Marketing Seasonal Menu Front of House 78

Ken Burgin

FEBRUARY 8, 2021

In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. Take it one step further and integrate this with an ordering app, so they can browse, click, choose and pay.

Kitchen Safety 88

Kitchen Safety Marketing Recruiting Email Marketing 88

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Management log books also cut down on confusion. Kiosk ordering Your busy customers don’t always have time to wait in line.

Management 397

Management Management Email Marketing Point of Sale 397

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Enable mobile ordering.

Marketing 88

Marketing Social Media SEO Email Marketing 88

The Restaurant Times

MAY 10, 2021

Social media marketing is a huge field in itself. These cafes assume customers will order food or coffee from them as they are working, which can be a great way to boost revenue. If you are lucky, you may be able to book some big-name musicians to perform at your restaurant. Use Email Marketing.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

EATER

JANUARY 9, 2024

Photo-illustration by Lille Allen/Eater The latest extension of the food personality’s brand is a curated corner store in Bloomville, New York. At the cash register there was a bowl of Ferrero Rocher priced at 75 cents apiece, alongside a bowl of stickers whose proceeds went to the Delaware County Food Bank. But seriously folks.”

Back of House 114

Back of House Tourism 2010 Consumer Goods 114

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. OpenTable charges $1 per cover book on the website and $0.25 per cover if booked on your own website. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. OpenTable charges $1 per cover book on the website and $0.25 per cover if booked on your own website. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

EATER

MAY 26, 2023

The 450-page book dives deeply into the world of vegetables, from their production to their many uses to their cultural context. It’s been the same team for all three books: photographer Emily Berger and stylist Molly Hayward. I fell in love with the culture and started learning a ton about food. It’s a very solo project.

Agriculture 95

Agriculture Front of House Back of House Book 95

Ken Burgin

APRIL 10, 2022

He develops and manages social media and marketing campaigns for a wide variety of cafes, restaurants and food brands. Mark Khoder brings order to the process with his OKR framework – Objectives, and Key Results, and here we apply it to Mother’s Day and Father’s Day.

Social Media 60

Social Media Marketing Email Marketing Events 60

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. Moreover, visual marketing is on an upward trajectory. Order Now Button. Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59