7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0 Marketing automation frees up time elsewhere but also results in more impactful campaigns.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. What other diners say about your food, service, and dining space will matter a great deal to would-be diners. Yes, you do.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Lavu

NOVEMBER 13, 2019

Restaurant loyalty programs have gotten a bad rep in recent years. Many people have advised restaurants not to use these programs at all, as most programs fail. Instead of skipping over the entire rewards concept, create a refined program your customers will love – we will show you how.

Loyalty Program 60

Loyalty Program Point of Sale Customer Service Email Marketing 60

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Does this type of marketing work in 2022?

Marketing 199

Marketing Email Marketing SEO Social Media 199

7 Shifts

MARCH 30, 2022

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. How will you be getting more diners to eat your food this year? Answer: restaurant advertising and marketing. Image Source. Maximize Indoor Real Estate with Signage. Floor Graphics.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Indoor Media

FEBRUARY 15, 2021

The Worst Challenges for Restaurants When polled , most restauranteurs insisted that high operating and food costs were their biggest challenge. Whether it’s rent, back of house maintenance, securing new appliances, or fresh food — those costs add up.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

7 Shifts

JANUARY 31, 2023

A heart-shaped pizza is always popular on Valentine’s Day but it can also be done with other foods like burgers, sandwiches, and salads. Order Now FOR ONLY $21.99 +tax! Online ordering and pickup packages Perhaps the most important part of structuring your restaurant’s menu for Valentine’s Day is how takeout orders will work.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

7 Shifts

MARCH 10, 2022

The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. As online shopping continues to grow, make sure your restaurant is on board by signing up with ChowNow , a customized online ordering app for restaurants. Toast Order & Pay. Apple | Android.

Management 195

Management Management Operations Point of Sale 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Invest in professional food photography. Test and Refine As with all marketing strategies, it's essential to continually test and refine your approach.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Deliverect

JUNE 29, 2020

Today, it is a successful operational model that is used by organizations across multiple industries, including the food and restaurant sector. Let’s define the advantages and building blocks of a multi-channel strategy for your food business. Multi-channel marketing. What is omnichannel? Why should I embrace it?

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Open for Business

MAY 4, 2023

We think the food going down our throats is the product,” says Ryan Giffen, assistant professor of hospitality management at California State University at Long Beach, in the Washington Post. You can help your team provide an outstanding guest experience with a solid training program.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Apicbase

AUGUST 5, 2022

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Unfortunately, loyalty programs can only go so far , and they traditionally depend on rewarding customers for returning to your restaurant.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

7 Shifts

MARCH 27, 2020

Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

Next Restaurants

SEPTEMBER 3, 2020

Each restaurant marketing offer should feature a single landing page that is designed for a specific target audience. For example, a landing page on a restaurant website could aim to get visitors to book a table, buy a gift certificate, order delivery , or reserve the restaurant for their party. Simple Website Navigation.

Design 179

Design Loyalty Program Mobile Ordering Online Ordering 179

Modern Restaurant Management

AUGUST 19, 2020

Chris Boyles, VP of Food Safety for Steritech. Ghost kitchens allow you to order from multiple brand menus at a single location. Voice-activated apps allow you to order without touching anything. Each person orders their favorite meal on their smartphone. The driver orders a meal using voice commands.

Kitchen Safety 225

Kitchen Safety Food Safety Loyalty Program Technology 225

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

JULY 1, 2021

In this edition of MRM Research Roundup, we feature top foods of 2021, customer satisfaction, the Good Food 100 and shopping sentiments, State of the Plate. And while last year's top food, the wildly popular spicy chicken sandwich, didn't make the list, the Nashville hot chicken sandwich still made the top 10.

2021 124

2021 Loyalty Program Mobile Ordering Consumer Goods 124

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

DECEMBER 21, 2020

We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. We realized how important transparency and communication were this year, both with our staff and our customers, in order to make everyone feel comfortable and feel safe.

2020 193

2020 Kitchen Safety Food Safety Loyalty Program 193

Gourmet Marketing

AUGUST 17, 2021

In the food service industry, it’s important to utilize every tool at your disposal to stand out from the competition. OpenTable is a reservation management system that has many great features to help you easily manage your food service business, including shift planning, guest profiling, reporting and analytics, and online reservations.

Loyalty Program 52

Loyalty Program Reservations Online Ordering Website Management 52

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. Moreover, visual marketing is on an upward trajectory. Order Now Button. Source: Medium.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Modern Restaurant Management

SEPTEMBER 14, 2021

She moved to information technology in 1994 where she was instrumental in putting in the first network and email system for SBCI. Bill formally served on the Great Lakes Franchise Association Board, Del Taco’s Franchise Marketing Advisory Council and the Finance Excellence Advisory Council for Burger King.

Food 159

Food Tip Distribution Guest Recovery Food Safety 159

Open for Business

OCTOBER 20, 2023

Opening a restaurant is a dream for many aspiring entrepreneurs and food lovers alike, but it’s also a complex venture that requires careful planning and execution. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Seasonality is key.

License 78

License Email Marketing Seasonal Menu Front of House 78