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13 Ways to Promote Your Restaurant on Social Media

The Rail

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels. These social media personalities have loyal followers who trust the restaurants they suggest.

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Social Media Do’s & Don’ts for Today’s Restaurateurs

Restaurant Engine

According to one survey , 62% of respondents check a restaurant’s social media before deciding to dine there. In addition, 42% of respondents prefer social media to search engines when they are looking for new restaurants. They plainly show the importance of social media for your restaurant.

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Checklist For Reopening Your Restaurant

Modern Restaurant Management

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Hire Specialists. Broadcast your efforts on social media. Have a Marketing Plan for Reopening.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. For example, most restaurants are partnering or subscribing with food delivery apps, like Food Panda, so you may not need to hire your own delivery personnel. Reach Out to Local Foodies.

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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Having a social media page is important, and claiming your property across all social platforms is recommended. In many cases, trends are a good thing.

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