This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
Imagine pouring your heart and soul into your restaurant, only to watch your tables remain empty night after night. One of the building blocks you must put in place before starting a restaurant is market research. Today, we’re giving you a roadmap on how to do restaurant market research well.
When people are hungry, they turn to Google. Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. In this article, you will learn: How to optimize your Google Business Profile to boost visibility and credibility.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. 'Safety' is what I believe to be most important now to help assure patrons to revisit their favorite restaurants. . 'Safety' An app-first experience for restaurant chains.
A restaurant is only as good as the team behind the scenes. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides.
This rise in digital interactions has made it critical for restaurants to have well-designed websites. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.
For most modern consumers, the first taste of a restaurant happens virtually. They find restaurants via Google or Yahoo or Yelp where they peruse the reviews and vainly search for menus. To extend the reach of your restaurant in the real world, you’ve got to extend the reach of your restaurant online.
With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. You may have the finest ingredients, the friendliest staff, and a picture-perfect venue, but if your restaurant isn't getting noticed, all that hard work will go to waste. Did you know that over 35% of restaurant customers in the U.S.
One overlooked aspect of owning a successful restaurant, or any business in today’s modern age is an effective online presence and a quality website. This blog will steer you in the right direction. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Focus on SEO.
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. The best restaurant menu descriptions help customers understand what the dish is and why theyll love it. If your restaurant is fun and quirky, your descriptions should be too.
Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Now more than ever, people are going online first and foremost when they want to find a new restaurant or learn more about one they’d like to try. Not convinced?
Something highlighted by Google CEO Sundar Pichai, who announced that 20 percent of mobile search queries are now from voice search during his Google I/O keynote in May 2018. For restaurant owners this means that more of your potential customers are using voice search to find restaurants just like yours.
To say that 2020 changed the restaurant industry would be an understatement. More than 110,000 restaurants have closed permanently or long term, according to the National Restaurant Association. And as an owner or employee of a restaurant, no one is more uniquely aware of the challenges faced than you.
A workplace food program that brings in a different pop-up restaurant to serve as the office lunch vendor each day. Roughly 75 to 80 percent of the restaurants Fooda works with are local, independent restaurants and about 20 percent are chains. . Requires restaurants handle deliveries. by Bora Kang. Foodee (7, 8).
By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.
Working in a restaurant is something more than 11 million people in the United States do. It's one of the most hands-on jobs you can have - and equips employees with an abundance of restaurant skills as a result. Plus tips for writing a killer restaurant resume to get the position in the first place. Table of Contents.
Meanwhile, Chipotle is testing out new restaurant designs, and now have more than a 100 “Chipotlanes,” drive-thru stores where customers can pick up their digital orders (4). These pick-up lanes are also more profitable, said Jack Hartung, Chipotle’s CFO, adding that the lanes help “drive our high-margin digital order-ahead transaction.”
Make your restaurant stand out online by using social proof as the foundation of your digital marketing strategy. Nearly 90% of people research restaurants online before dining out. Modern consumers are reliant on restaurant reviews because it allows them to make accurate judgments based on other people’s feedback.
Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Table of Contents.
Since the pandemic, restaurants and other businesses have adapted to many changes throughout the years, and this includes payment methods. The pandemic caused many restaurant and fast-food owners to think of new ways to incorporate safety measures when coming in close contact with customers. Apple Pay/Google Pay.
In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.
Managing a restaurant is a delicate routine—if we can even call it a routine. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. In addition to their main duties, restaurant managers also have to contend with all the unwritten or hidden responsibilities that fall on them.
We’ve created this COVID-19 restaurant closure guide to help restaurateurs like you navigate these difficult times. If local laws mandate that you have to shut your restaurant down, then you must comply. If your state considers restaurants non-essential, then you must shut down for the time being.
million worldwide, and in 2023, there were about 749,404 restaurants in the United States alone. This is where being well-equipped with a fool-proof restaurant marketing plan comes in. How do you create a good restaurant marketing strategy? and create compelling content to reach them.
The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. Podcasts are an effective way to stay up-to-date on industry trends, and get tools and resources to help you run your restaurant.
Make your restaurant stand out online by using social proof as the foundation of your digital marketing strategy. Proactively collect ratings and reviews Nearly 90% of people research restaurants online before dining out. Start proactively collecting reviews for your restaurant. Ratings and reviews are pivotal in this process.
With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. Which is where your restaurant marketing plan comes in.
BlogGoogle: Your Restaurants Digital Front Door When people are hungry, their first stop is Google. For restaurants, Google has become the front door to your digital storefront. 20% sales boost in 60 days One restaurant grew their sales by 20% with a simple $4/day investment in Google Search Ads (GSA).
If you’ve been keeping up with our blog posts you’ve probably read what we had to say about millennial food trends in “Our Most Anticipated 2020 Food Trends List.” While this is a gross generalization, it is important to note that Gen Z’s priorities as a whole will be setting the trends of the restaurant industry.
Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Here are 10 digital marketing tips for restaurants.
While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Why Your Restaurant Needs A Website Your restaurant needs a website. Not convinced?
As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Indeed, there needs to be some kind of balance between the effort you invest into your restaurant on a daily basis and the energy you spend on promoting this restaurant. By Nancy Howard, Contributor.
Opening a new restaurant is an enormous undertaking. Whether it’s your very first concept or your twentieth, restaurant startup costs and logistics can be overwhelming (to say the least). They also withhold critical marketing data from the restaurants they work with , which will prevent you from building a solid customer base.
How can your restaurant stand out in the middle of so much digital noise? Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. What is Hyperlocal Marketing?
To say that 2020 devastated restaurant profitability would be an understatement. More than 110,000 restaurants closed permanently or long term, according to the National Restaurant Association. And as an owner or employee of a restaurant, no one is more uniquely aware of the challenges faced than you. .
Some common ways you might evaluate ad campaigns are by brand awareness, website visits, or lead generation. Let’s say you spend $500 on GoogleAds and increase your website visitors from 200 to 1000 per month. Branding Ads are About Familiarity. Every small business is unique. We don’t say this to sound harsh.
What is the trick to getting free marketing for your restaurant? Next, your restaurant customers are happy when they dine with you. Now, you want to grow your restaurant, and you dont want to spend a ton of money to do it. User-generated content can include photos, videos, reviews, blog posts, or social media mentions.
Restaurant mobile apps are having a moment. In fact, since the beginning of the COVID-19 pandemic, more than half of adults have downloaded at least one food related app, with 45 percent adding two or more, according to Bluedot. In 2021, restaurants expect 62 percent of their revenue to come from takeout and delivery.
Key Takeaways 2025 National Restaurant Association Show Recap Cost-Cutting, AI, and Smarter Tech The 2025 National Restaurant Association Show made one thing clear: independent restaurant operators are done juggling disconnected systems. Nations Restaurant News, May 19, 2025 2. Nations Restaurant News, May 17, 2025 3.
Use it to grow your restaurant by fine-tuning your website. tweet this) We look at what your restaurant website’s data can tell you and how you can use it to drive customers to your restaurant. Your website’s data analytics helps you process, track, and understand how people use your restaurant website.
According to experts, nearly 80% of people will visit a restaurant’s website before dining in or taking out food. Because of this, it’s basically the open door to your restaurant and your menu. You can see how important it is to keep your restaurant’s website functioning, fast, current, and secure.
Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. You can check out what keyword opportunities are common by looking at what Google autocompletes in the search bar for your area. Claim and boost local listings.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content