Restaurant Menu Engineering Techniques to Maximize Profit
ChowNow
MAY 23, 2025
Start by gathering two key data points for each menu item: Items Popularity: How often guests order it Contribution Margin: How much profit it brings in To do this, youll need to access your sales data and your food cost for each dish. These are the items that should lead your marketing, your online menu, and your limited-time offers.
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