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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Table of Contents.

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Your Complete Guide to Restaurant Marketing with Direct Mail

The Rail

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. Should You Use Direct Mail for Restaurant Marketing?

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OUR DAILY BREATH: IDEATION AND SCENARIO PLANNING

Culinary Cues

I have always been a believer in the reality of Murphy’s Law: “If something is left to go wrong – it will.” Here are some examples of scenarios to plan for: [] PEOPLE ARE AFRAID TO BE IN A RESTAURANT WITH CROWDS. Assuming that it can’t happen to you is at best naïve, and at worst – tragic.

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A Guide to the Role of a Restaurant Manager: Duties, Daily Routine, and Essential Skills

7 Shifts

Managing a restaurant is a delicate routine—if we can even call it a routine. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. In addition to their main duties, restaurant managers also have to contend with all the unwritten or hidden responsibilities that fall on them.

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How and Why Zero Party Data Should Drive Restaurant Marketing 

Modern Restaurant Management

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

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How Insurance Needs Differ for Traditional Restaurants v. Mobile Food Businesses 

Modern Restaurant Management

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. Running a restaurant can be validating, exciting, and thrilling all at once. Restaurant insurance can provide your business with a safety net when it comes to claims and risk. Advertising protection.

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