Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

Modern Restaurant Management

MARCH 24, 2025

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. Many of the restaurant brands on the list, like Dave’s Hot Chicken and Cava, are thriving by offering high-quality, and on-trend food at accessible prices. What surprised you about the results?

2024 221

2024 2023 Customer Experience Pricing 221

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? Explore areas where you can purchase supplies in bulk to cut long-term costs, consider raising prices where it makes sense, and work to improve discounts and payment terms with your suppliers. Should you consider entering the food truck business?

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

FEBRUARY 14, 2022

Menu and Price Points. This includes places that may be a price point above or below yours. Closely related to the menu and price point is the quality of food your competitors are serving. If they are charging high prices for mediocre food, your restaurant could charge higher prices for better. Food Quality.

Transportation 575

Transportation Social Media Menu Pricing 575

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Likewise, use social media to your advantage and post, post, post about your party.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

MARCH 30, 2022

83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement. Benefits of Workflow Automation. Improving customer service.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu 2022 Social Media 473

Modern Restaurant Management

JANUARY 9, 2024

Restaurants trying to attract price conscious diners should make sure that their menus carry several low-cost, higher margin staples that can be sold at reasonable prices. Consider reducing the size and price of certain staples and then offering a “super-sized” portion for a higher price.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. What price points are they comfortable with? Look at their pricing, menu offerings, branding, and customer reviews. Consistency Across All Platforms : Your social media, signage, and menus should all have a cohesive look.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. This is because you can expect lower prices due to the smaller distance between you and the businesses providing your goods. Enforce face-mask wearing for both employees and customers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 22, 2024

Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 453

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 453

Modern Restaurant Management

DECEMBER 31, 2024

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. Traffic stayed in positive territory (+1.3 percent YOY.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

AUGUST 6, 2020

Taking the example of dishes with a high ‘perceived value’, such as proteins, desserts and drinks, can allow for higher prices and better the bottom line. Social media presence is free and a great way to remain connected to customers and build a community.

Front of House 531

Front of House Inventory Food Safety Social Media 531

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Instead of promoting items according to price or margin, promote what your customers love.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JANUARY 14, 2020

Working with a third-party app is mutually beneficial and will advertise your restaurant to brand-new customers. For example, you could offer half-price meals, two-for-one deals, or perhaps a free bottle of wine to entice customers in. Advertise Your Happy Hour. form of advertising. Use Newsletters and Social Media.

Social Media 307

Social Media Advertising Blog Dine-in 307

ChowNow

SEPTEMBER 16, 2020

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Promote your restaurant on social media. This provides you with social proof that people enjoy eating at your restaurant.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

Next Restaurants

MAY 2, 2022

customers tried out a restaurant for the first time because of its social media posts. For restaurant owners, this means that it’s essential to keep your presence on social media active and engaging. A strong social marketing game opens a pathway of opportunities for restaurant websites (including yours!)

Social Media 139

Social Media Customer Service Customer Experience Online Ordering 139

Modern Restaurant Management

AUGUST 14, 2023

Remember the four P’s: Product Price Place Promotion These factors should inform your restaurant branding vibe and personality. Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, social media, or press releases.

Social Media 419

Social Media Book Customer Experience Design 419

ChowNow

MARCH 7, 2025

The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Lets break down the key benefits of leveraging your restaurants customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Culinary Cues

APRIL 3, 2020

Possible strategy: As you IDEATE your concept for the future and the menu that will be at the core of it – you must keep PRICE front and center. Possible strategy: Although this might be a perfect time to place emphasis on those traditional methods of marketing and advertising – many restaurants will simply not be able to afford them.

Guest Recovery 382

Guest Recovery Social Media Kitchen Safety Food Safety 382

EATER

AUGUST 20, 2024

But after attaining the niche cool factor via podcast ads, chic shoppy shops , and food media raves, these brands have one unlikely destination in common: the grocery aisles at Walmart. Known for its “Every Day Low Prices,” the chain is the country’s dominant grocery retailer. They don’t leave you on an island. at Walmart.

Retail 308

Retail Point of Sale 2023 Food Supply 308

Indoor Media

AUGUST 8, 2020

Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. Dollars off, flat price, combined with other services. A regularly priced $40 oil change with a 35% margin equals $14 in profit for your auto repair shop on each oil change.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

7 Shifts

AUGUST 18, 2024

Make sure to get quotes from multiple suppliers so you can compare prices and services. They should also be outgoing and able to socialize with customers. Once your post is ready, you can share it directly with employees in the 7shifts app, as well as on social platforms. Pricing should match your target market and theme.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

FEBRUARY 8, 2024

Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features. It’s a suite of tools for restaurants that includes online ordering, order integration, menu management, smart pricing, and more. Apple | Android 8.

Management 367

Management Management Operations Mobile Ordering 367

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Black Box Intelligence

JULY 20, 2022

For each quarter, we take the stress out of planning your social media content with our free AreTheyHappy Foodie Days Calendar! How to Create Social Media Content Consistently. 70% of people prefer to learn about businesses through content rather than traditional advertising. Don’t stress over social media.

Social Media 97

Social Media Marketing Download Online Ordering 97

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. The restaurants of the future will disrupt the industry with: specialization, availability, exclusivity and speed and, media engagement.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

7 Shifts

FEBRUARY 8, 2024

Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features. It’s a suite of tools for restaurants that includes online ordering, order integration, menu management, smart pricing, and more. Apple | Android 8.

Management 352

Management Management Operations Mobile Ordering 352

EATER

SEPTEMBER 15, 2020

The limited-time collaboration between the fast-food chain and Scott, consisting of the rapper’s favorite burger, fries, and drink order, has become a bona fide craze , to the point where special employee shirts and posters ripped from McDonald’s windows are being listed on eBay for ridiculous prices.

Advertising 260

Advertising Social Media Food Order Ordering 260

7 Shifts

AUGUST 2, 2024

This number is essential because it helps you determine the price of your food and beverages. Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

The Rail

APRIL 14, 2023

Head onto social media and read customer reviews. If nothing else, this may just be your chance to make everything shiny and fresh so you can garner attention and advertise your restaurant as “new and improved.” Updating the look so you can justify a price bump for food. Start taking notice. Adding more seating.

Social Media 278

Social Media Kitchen Safety Outdoor Food Safety 278

Modern Restaurant Management

JULY 1, 2020

Reach3 is taking an ongoing look at consumer sentiment about restaurants and food retailing to determine how Americans really feel about issues such as sanitization, social distancing and the potential for exposure to infection and how they might be a barrier to visitation as restaurants reopen. Social-distancing services are here to stay.

2020 450

2020 Travel Food Safety Consumer Goods 450