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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Customer data can help you improve operations and make more informed decisions about staffing and inventory. POS Data : Every in-store and online transaction provides insights into order history, average spend, most popular menu items, and peak sales times. It improves operational efficiency.

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8 Super Bowl Restaurant Promotion Ideas to Boost Sales

Squirrel Systems

Use your POS system to track sales and determine the winning teams dish. You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time. Your POS system can help you track inventory and flag low-stock items.

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How to Measure and Improve Restaurant Marketing ROI (Free Calculator Inside)

ChowNow

That includes: Design fees or creative work Software tools (like email platforms or POS systems with marketing features) Paid placements (like Google Ads or local sponsorships) Staff time spent managing marketing efforts Leaving these out leads to misleading numbers and often inflated ROI. You can’t count just your total revenue.

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How to Start and Grow a Successful Restaurant Catering Business in 2025

Lavu

Get a Free POS Demo Mastering the Technical Side of Running a Restaurant Catering Business First and foremost in order to run your restaurant catering business well, you need to be organized. Using Lavu’s customizable POS features, you can efficiently manage varied catering formats while tracking customer preferences and repeat orders.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. For instance, if you're advertising a limited-time offer, emphasize urgency by using phrases like "Only available this week" or "Book now before we sell out."

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28 Strategies to Cut Costs in the Restaurant Business

Lavu

By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Too much inventory might make you feel prepared, but it usually leads to spoiled food due to forgetting items, misplacing them, or theft.

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

For weekly or more in-depth reporting, accounting software that integrates with your POS system is recommended.  Your P&L line items should be consistent with the ones on different platforms—POS, inventory management, and accounting software. Those sales line items should match the ones in your POS reporting.