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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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The Effects of Inflation on Restaurants and How to Combat Decreased Demand

Modern Restaurant Management

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. By decreasing overall disposable income, inflation erodes consumer purchasing power.

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The Oil Change Coupon: An Auto Shop’s Best Advertising Tool

Indoor Media

Simple, classic, effective – the oil change coupon is a slick way into your customer’s heart! Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. 3 Reasons Oil Change Coupons Are So Effective.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

If everyone is advertising “value,” is it really value? Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. To do so, they must evaluate how value can be derived outside of price point.

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Marketplace Collection Laws Present Unique Challenges for the Restaurant Industry

Modern Restaurant Management

Online food delivery service platforms often meet the typical definition of “marketplace facilitator,” because they advertise the sale of meals on an online forum and collect the payment from the customer to transmit to the restaurant. For a retailer’s discount or coupon, the tax base is generally the discounted price.

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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising? The lesson learned?

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4 Steps to Evaluate Coupon Advertising

Indoor Media

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign.

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