Beyond the Munchies: How Cheba Hut’s Murals Built a Cult Following
Modern Restaurant Management
JULY 2, 2025
For more than a quarter-century, Cheba Hut has been building a brand that's identified as much by its "toasted" sandwiches as its deeply ingrained mural program. What started as a simple concept has evolved into a cornerstone of the brand's identity, fostering a loyal cult following. Cheba Hut recently released a Mural Look-Book that celebrates these artist partnerships and how this unconventional design approach supports both culture and community in each location.
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