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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you.

Marketing 397
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Three Simple Ways Restaurants Can Embrace IoT in 2022

Modern Restaurant Management

While there is plenty of technology out there to optimize your establishment, one food service trend is becoming a mainstay: Internet of Things. There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience.

2022 237
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Upgrading Restaurant Technology in 2022

Focus POS

4 Ways to Upgrade Your Restaurant Technology in 2022. Offer a new level of customer service by speeding up checkout times with mobile POS systems. Many mobile POS systems also increase your customer convenience by offering more payment options, the ability to split checks, email receipts, and ask for client feedback.

2022 78
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Trending Restaurant Technology of 2022

Goliath Consulting

Restaurant owners displayed the code outside of their stores and customers had to scan it through their phones, which then redirects them to the restaurant’s ordering platform. For example, restaurant owners display these codes on a table for their customers and call it a “digital menu.”. Self-Service Kiosks.

2022 78
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 189
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The Guide to Success with Ghost Kitchens for Restaurant Owners

7 Shifts

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market.

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Tech Will Help Restaurants Do More with Less in 2023

Modern Restaurant Management

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out.

2023 183