Is Bitter the New Sweet on Restaurant Menus?
Modern Restaurant Management
JULY 17, 2025
As public concern over sugar consumption intensifies, the culinary world finds itself at a crossroads. Guests expect healthier dishes without sacrificing enjoyment, and chefs are tasked with satisfying those expectations while maintaining a compelling flavor profile. Yet one family of ingredients remains underutilized in this effort: bitter plants. Despite their deep roots in culinary and medicinal traditions, bitter plants are often dismissed in modern menus as overly aggressive or off-putting.
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