article thumbnail

How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love social media. Social media has become an ingrained part of our digital lives. How to Approach Social Media.

article thumbnail

Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Build a Positive Social Media Presence Although authenticity may seem contrary to the curated nature of social media, we have discovered that the two can seamlessly coexist.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

By polishing their own profiles and encouraging user-generated content like social media and Google reviews, savvy restaurateurs can boost organic diner discovery.Experimenting with Tech: Diners are increasingly comfortable with foodservice automation and AI, and they can be a huge boost in efficiency.

article thumbnail

2021 Social Media Content Trends All Restaurants Should Know

Modern Restaurant Management

As a restaurant owner, you might not be able to connect with your customers in person right now, so social media is the next best place where you can establish and maintain relationships with your patrons. Then let all design decisions flow from there. Handheld Video and Live Streams. Carousel Posts and Information-Rich Content.

article thumbnail

Building Resilient and Less-Stress Restaurant Operations

Modern Restaurant Management

Effective, sustainable SOPs focus on minimizing waste and maximizing productivity. Ask a team member to post social media updates or answer customer inquiries online. These strategies enhance daily efficiency, reduce resource waste, and create a supportive environment for staff and managers alike.

article thumbnail

From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

It can also optimize operations by forecasting busy times, adjusting staffing levels, and managing inventory, making everything run more smoothly and cutting down on waste. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing 380
article thumbnail

From Empty Tables to Full House: Expert Advice on Avoiding Restaurant No Shows

Modern Restaurant Management

Restaurants prepare ingredients and schedule staff based on anticipated guest numbers, and when diners fail to arrive, this precision quickly unravels into wasted food and unnecessary labor expenses. These links can be sent via SMS, email, or social media, creating a smooth and convenient experience for both businesses and customers.

Book 385