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Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. Socialmedia is key when promoting your restaurant.
To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.
Local sourcing keeps food fresher by cutting travel time and helping surrounding farmers. Especially with mobile-friendly apps or websites, online ordering and delivery options let guests easily enjoy meals at home. A modern restaurant with good technological use can keep patrons happy and manage busy periods.
What diners first see: After clicking on your GBP in the sidebar, customers will see your restaurant listing, including photos, hours, reviews, contact information, your location, menu, and links to your restaurant website and online ordering system. Add high-quality photos. family-friendly,” “vegetarian options”) 2.
Loyalty program costs might include discounts and free item redemptions, paid socialmedia advertising, and printing costs for signage. Spread the word online There are three main online spaces where you can connect with potential rewards members: in their email inbox, on your socialmedia pages, and on your website.
Whether you run a local café or manage a multi-location restaurant, understanding these numbers can help you adapt, grow, and meet your customers where they are: on their phones. Restaurant apps and websites are the most used channels for digital ordering, representing 62% of all digital orders, via NPD.
This surge in off-premise orders forced restaurants to optimize their operational workflows, from kitchen management and packaging to delivery logistics. Furthermore, digital tools for inventory and labor management became crucial for navigating supply chain disruptions and staffing challenges.
Invest in an Online Presence Socialmedia platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.
Any person with a socialmedia account can be considered an influencer, so where should you begin? This way you also limit the cost for their travel, which they’ll typically charge for. Something like: “Hi [name], I’m the manager here at [restaurant name]. Find Bloggers in Your Niche.
Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
Each of these channels represents a revenue stream for the restaurant and they connect to the same kitchen and are all managed by the same centralized POS system.” 58 percent of restaurants prefer to use their own app or website for delivery. 92 percent of restaurant owners and managers are open to experimenting with their menu.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Decide in advance who the spokesperson will be, which media contacts will get your press release, etc.
Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by SocialMedia Monthly. Those stats demonstrate the power and influence of socialmedia. You might also decide to create a custom landing page for visitors from socialmedia.
In a world driven by socialmedia and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte , industry growth is consistent throughout the past decade. That’s not just because people are traveling more.
However, no one understands the consequences more than the travel and hospitality industries. After all, you don’t want to pay for search traffic if no one is actively searching for travel destinations. Beyond that, stay on top of the COVID-19 impact and assess how it’s directly affecting travel to your destination.
As Modern Restaurant Management Restaurant (MRM) magazine celebrates its fifth anniversary this month, we reached out to industry insiders to garner their insights on what issues have impacted the industry over the last five years and what issues they feel will impact restaurants in the years to come. Socialmedia has taken on a major role.
The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Work on Your Website.
Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. 'Travel Safe' Tools. Travel Safe features are available in all 49 markets where Tripadvisor operates.
The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.” The couple created their popular hashtags as a way to centralize and organize content created by a wide array of food bloggers on socialmedia. But what does that actually mean?
For example, Una Pizza & Wine in Saskatoon is offering delivery through their website that isn’t just limited to their pizzas. Food That Travels Well for Delivery: Tips for COVID-19 ?? Conclusion No matter what way you decide to take your business, remember to keep customers informed through your socialmedia channels.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations.
Just this last weekend, in the state of New Jersey, parks were opened and beaches were open, and there were a lot of people that just said ‘social distancing? Social distancing and protective equipment ?? Employees must report any symptoms and recent travel to their managers before a shift.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the rise of eCommerce, economic impact, dining during COVID and hot dog insights. Social-distancing services are here to stay. Adherence to strict social distancing. Yelp's Economic Impact Report. Diners Aren't Ready.
: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on socialmedia from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.
It provides the whole organization a really effective way to manage purchasing and price updates on a daily basis” Biggest Fall Food and Drink Trends. Searches are also up for apple cider donuts (up 117 percent) and apple picking (up 55 percent) as people look for socially-distanced outdoor activities. Check out our recent ?list?
According to Vacasa’s 2022 Spring Travel Trend’s survey, one thing is clear: everyone needs a break this spring. 37% are planning to travel during spring break, specifically, which is an increase from the 29% who were traveling for Spring Break 2021. American travelers are mostly staying planted on U.S. Fine dining – 41%.
In a recent survey of restaurant owners and managers, 85 percent of respondents reported an increase in comparison shopping and just 15 percent of respondents said they remain loyal to one restaurant supply store. 65 percent report that they trust a business less when they experience a problem using a website or mobile app.
In a world driven by socialmedia and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte , industry growth is consistent throughout the past decade. That’s not just because people are traveling more.
More Business and Pleasure : “Bleisure” travel is on the rise and next year we predict more people will be combining their business travel with personal leisure, leading to extended stays and more opportunities to explore. In September this year, there were 12.37 million active restaurant jobs, surpassing 12.34
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. In addition to team members wearing masks and gloves and implementing social distancing, Fazoli’s has enhanced sanitation procedures and limited dining room seating.
Get your customers to follow you on socialmedia. Socialmedia is an opportune place to market your restaurant. Your profile pages can be easier to update than your website. To be more successful on socialmedia, you’ll need a bigger audience. Reach new diners with socialmedia advertising.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Other leisure-related categories affected the most included travel, cruises, lodging and airlines. COVID-19 Consumer Dining Trends.
Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. “I found inspiration on my travels. Students see the cafeteria as a place of social pressure and time pressure. The findings? McLane Company, Inc.,
Overwhelming top response was fear of catching/spreading COVID-19, followed by a corresponding reduction in travel. 73 percent said social distanced tables. 55 percent of small businesses surveyed have concerns about staying afloat financially with social distancing regulations that limit business capacity. Broader SMB concerns.
Now that restrictions are lifting and we know how to travel safer in a world of COVID, restaurant professionals are gathering in-person at their favorite restaurant conferences. Website: BITAC Food and Beverage. Website: MURTEC. Or maybe you're a New York local who doesn't want to travel too far. When: January.
Its delivery function is unique in that restaurants can easily fulfill commission-free, direct orders placed through their own website, and other owned channels. With Direct Delivery, restaurateurs will be able to: Increase online order profitability, driving commission-free orders from their website, email and socialmedia channels.
The biggest thing that all Canadians miss about table-service dining is socializing and connecting with friends and family (72 percent). 51 percent of those 18-34 would choose one restaurant over another if they can order online through a website or app to pick up at a restaurant. Sales velocity is now -2 percent vs August 28, 2021.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Taffer’s Tavern has partnered with Fransmart, the global leader in franchise development, to bring the concept to the top 40 major media markets across the U.S. Restaurant Sherpas.
E xperts predict the global hotel industry in 2022 will return to 80 percent of 2019 demand — as more vacationers return to the fold and business travelers book trips once more, how have your offerings adapted to post-pandemic consumer demands? For these travelers, the dining experience will be back on the menu. Heart Care.
Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. Advertising your delivery service on socialmedia, through partnerships, and with targeted ads can help you get and keep more customers. This gives you control over the delivery process.
Customers within range of DoorDash Kitchens can open up the DoorDash app and find these beloved restaurants in their feed, a welcome surprise from the far distances customers previously would travel to access their favorite foods. Ability for managers to flag and address problems immediately, if required. ” Reach for the Stars.
1) Build Buzz With SocialMedia. Socialmedia is one of the best ways to reach a large audience for your grand opening. Spread the word via mainstays like Twitter, Facebook, Pinterest, and Snapchat, but don’t forget local socialmedia apps as well. 5) Don’t Neglect Traditional Media Channels.
Business travelers? More and more people traveling for work are folding sightseeing and entertainment into their trips as part of the “bleisure” travel trend. More and more people traveling for work are folding sightseeing and entertainment into their trips as part of the “bleisure” travel trend.
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