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The Secrets to Successful Catering

Modern Restaurant Management

Most of the year, catering can comprise 10 to 15 percent of your total sales, but during December, if 20 percent of sales are not coming from catering, you’re missing an opportunity. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.

Catering 198
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How to Open a Coffee Shop: The Ultimate Guide

7 Shifts

You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. This research will dictate your hours of operation and pricing plans! This research will dictate your hours of operation and pricing plans! We're all here for it! Table of Contents. Coffee Shop Concepts. Research the Market.

License 459
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Five PR Tips Your Restaurant Should Follow

Modern Restaurant Management

An increase in sales. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Build and Nurture Relationships with Local Media Local media decide what stories get published. The ultimate result?

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How to Set Up Online Ordering for Restaurants

7 Shifts

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website? Does it integrate with my restaurant’s website?

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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu Pricing and 2. Follow these two steps: The first thing you’ll want to do is gather sales and profit data for every item on your menu—preferably over a set time period (last quarter, last month, etc.). Consider marginally lowering the price on these items to increase popularity without decreasing overall profitability.

Menu 279
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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

Restaurants often use social media to target users. When done right, email marketing works wonders—you stay top of mind and increase order values. According to a Salescycle report , 50.7% of customers make a monthly purchase based on marketing emails. Table of Contents. Benefits of having an engaging newsletter.

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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Your restaurant’s main selling point is the food. Instead of promoting items according to price or margin, promote what your customers love. Instead of promoting items according to price or margin, promote what your customers love. Train your staff to build other taking points. Create a Conversation Trigger.

Marketing 227