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Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home. Now, the process is fully digitized.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. Restaurants that rank higher in local search results get more foot traffic, onlineorders, and reservations.
An onlineordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
You can’t control your online reputation if you’re not in the driver’s seat. takeout, delivery, reservations) Everything about your Yelp page should influence customers to choose your restaurant. Using Feedback to Spot Operational Issues and Improve Service Reviews aren’t just for damage control—they’re a free source of insight.
Wonho Frank Lee Ryan Bailey of Kato in LA says more square footage has actually helped operations A version of this post originally appeared on May 14, 2025, in Eater and Punchs newsletter Pre Shift , a biweekly newsletter for the industry pro that sources first-person accounts from the bar and restaurant world.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Having a digital presence is critical.
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
Fine dining establishments may require staff to have in-depth knowledge of each dish, including wine pairings and ingredient sourcing, while a fast-casual restaurant may focus on quick service and consistent food prep. With online training, restaurant operators can guarantee that all staff receive consistent, high-quality instruction.
If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). titled Chili’s and Texas Roadhouse: Full-Service Success in 2024.
Measure Success : Track metrics like customer retention, average order value, and campaign engagement. Start using modern tools like integrated POS systems and onlineordering to simplify data collection and campaign management. Digital Ordering : Track online behaviors and delivery preferences to send targeted messages.
The trend towards plant-based and locally sourced ingredients is expected to continue, reflecting a shift towards more mindful eating habits. Influence of Online Reviews Online reviews play a pivotal role in shaping consumer choices, with 94% of diners stating that reviews heavily influence their restaurant selections.
Understanding the Impact of Social Media on Restaurants Benefits of Social Media Marketing for Restaurants Increased Reservations and Orders Platforms like Instagram and Facebook help highlight your menu. A simple food photo can entice potential diners to book a table or orderonline.
This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. percent from 2025 to 2033 and reach US$ 345.6
Today, driving positive customer feedback via online channels is now equally as important as having a great location. While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. These core elements never go out of style. Delivering on these basics is what keeps customers coming back.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
According to one source , over half of restaurants currently use or have plans to use AI (artificial intelligence) in their businesses in different ways. They can handle menu questions, help customers place an order or make a reservation, and they can even make personalized menu suggestions. Are you one of these?
Enhance Your Online Presence Create a User-Friendly Website In today’s digital age, your website is your storefront. Guests should find menus, contact information, and reservation options without a hitch. Source Ingredients Locally Support local producers and appeal to eco-conscious customers.
For example, you may notice that no one visits your onlineordering page. If your online menu pages have a 65% bounce rate, that may indicate an issue. For example, do they drop off on your reservations page? Your website is the centerpiece of your online marketing, and it needs to look and perform well.
This may mean dining in at your restaurant or ordering for pick-up or take-out. So, you want an optimized online presence to catch these people as they are looking. A report from Statista shows that more than 60% of all online search traffic comes from mobile devices. Its not enough to just be online.
But before you open that second dining room or launch a new concept, you’ve got to get your house in order and understand what it really means to grow without burning the whole thing down. Online degrees add the flexibility to learn on your schedule, making them ideal for busy professionals. Scaling means sourcing smarter.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
At a Capitol Hill ceremony, Puerto Rico unveiled the Congressional Reserve Blend, a premium arabica blend from island cooperatives, marking the first coffee officially endorsed by the US Congress and highlighting support for local growers. Washington, DC, US) Thu, 17 Jul – US House of Representatives serves 100% Puerto Rican coffee.
While features like ordering and paying via QR codes have become the norm, Back-of-House systems have lagged in sophistication. Younger generations are increasingly favoring restaurants that prioritize sustainability… local sourcing, reducing food waste, energy efficient operations. The other element would be plant-based foods.
These ads will direct back to a restaurants’ DoorDash ordering page. In the future, they could also link to a restaurants’ own website if they use DoorDash’s Storefront onlineordering system, Samolis said. Ads are appealing for delivery apps: They are another source of revenue, and a profitable one at that.
Pain points include: Food Cost Inflation : More than a quarter (26 percent) said that food costs have been their biggest source of financial strain this year. Digital-First Dining Independent FSRs are also recognizing the importance of a strong online presence – from digital ordering platforms to social media.
From managing an off-premise presence with onlineordering platforms to navigating the labor shortage and keeping costs down, it’s clear from the emerging trends we are seeing that technology is at the heart of helping FSRs not only survive but make gains during these extremely challenging times.”
Sourcing ingredients locally or from all-natural farms. For restaurant owners, this structure means much lower overhead costs, no service staff, using ghost -kitchen POS system, and delivery-only ordering. The main thing they should invest in is creating a good website for their restaurant and building a strong online presence.
For example, implementing a seamless onlinereservation system optimizes the restaurant's scheduling while offering convenience to customers. When was the last time you placed an order in a restaurant app for curbside pick-up? In what ways are restaurants investing in integrated technology right now?
Additional care should be taken to ensure that the sources of outside air have proper clearances from other building exhaust sources such as grease or toilet exhaust. Airflow within restaurants should flow from cleaner sources to dirtier sources – from dining areas to kitchens, restrooms to pick up / delivery spaces and more.
Leading restaurants are teaming up with tech brands in order to offer their customers a better service, but many remain unaware of retail’s unique security challenges. In order to understand why cybersecurity is important for restaurants, you only need to scan the recent headlines. Why Is Cybersecurity Important for Restaurants?
Where Automation Can Help For instance, automated reservation systems and AI-driven customer analytics are enabling restaurants to provide more personalized service, while robotic kitchen assistants are undertaking repetitive cooking tasks, freeing staff to focus on the creative and interpersonal aspects that elevate the dining experience.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized onlineordering app for restaurants.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized onlineordering app for restaurants.
Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery.
WiFi connectivity is also crucial for operational management and enhancing the customer experience, allowing patrons to interact digitally with the restaurant for orders, payments, and feedback. Customers appreciate the ability to browse the menu, place orders, and make payments directly from their smartphones.
Tableside ordering via tablets, tableside payment, POS systems designed with mobility and flexibility in mind have dominated the market growing out of the fast casual. We’re also seeing many of our clients find new ways to be more sustainable in sourcing their food products. Ilona Knopfler, Partner, Le Bilboquet.
Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image. Special deals : Restaurants learn so much from a customer’s order.
Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.
Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Some quick-service chains, including Chick-fil-A, have crossed a tipping point, with more than half their sales coming via digital orders in 2023. Owned by Doordash.
in-restaurant dining and onlineordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution. NCR Corporation added technology that builds diners’ confidence by empowering them to both order and pay via their own mobile device.
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