7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Marketing 2025 Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JUNE 23, 2025

No longer solely defined by crowded dining rooms, special occasions are increasingly being marked by the ease and comfort of takeout and delivery, presenting both opportunities and challenges for restaurants. "We’ve "That shift has only accelerated in recent years. . "That

Catering 282

Catering Delivery Specials Online Ordering 282

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

JANUARY 30, 2025

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

Social Media 386

Social Media Innovation Sustainability Marketing 386

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. 3 Stars : Exceptional cuisine, worth a special journey. Asia : Michelin will likely continue its growth in Asia, exploring new regions in countries like India and China or venturing into smaller yet vibrant markets such as Vietnam and Cambodia.

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Marketing Email Marketing 2006 2009 243

Modern Restaurant Management

MARCH 28, 2025

For example, we have partnered with the cause-marketing program GiftAMeal, which turns a customer engagement into real-world impact — every photo shared results in a donation to the local food bank.

Social Media 461

Social Media Loyalty Program Sustainability Food Supply 461

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

JANUARY 21, 2025

Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus. Regular Price Monitoring Implement a weekly review of ingredient costs to stay informed about market fluctuations.

Food Safety 398

Food Safety Food Pricing Communication 398

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 442

Marketing Email Marketing Online Ordering Specials 442

Modern Restaurant Management

DECEMBER 27, 2024

Sustained loyalty is the goal in this highly competitive, price-driven market. Restaurants can appeal to the desire for convenience while offering “something special” that elevates their offerings. As seen during the 2024 summer of value, customers quickly move on to other restaurant brands in search of the next deal.

2025 471

2025 Point of Sale 2024 Customer Experience 471

Modern Restaurant Management

APRIL 16, 2025

”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” Members can entertain guests in an intimate setting and have preferred access to special tastings and other events.

Back of House 340

Back of House Customer Experience Customer Service Hospitality 340

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 553

Email Marketing Marketing Coupons Customer Service 553

Modern Restaurant Management

DECEMBER 5, 2024

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.

Fine Dining 405

Fine Dining Consumer Goods Presentation Seasonal Menu 405

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. AI can be used to analyze social media data to identify trends and user sentiment, monitor customer feedback and track the success of marketing campaigns.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

ChowNow

FEBRUARY 7, 2025

Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Leverage Time-Sensitive Offers and Specials Weve all felt the thrill of snagging a great deal just before time runs outwhy not bring that same excitement to your guests? Example: Family Taco Night 12 tacos, 2 sides, and a dessert for $45.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

JANUARY 14, 2025

Optimize menu placement and make decisions about promotions and specials. Adapting in real time and making data-driven decisions will not only help manage food costs but also position your restaurant for long-term success in an unpredictable market. The restaurant industry is a marathon, not a sprint.

Management 450

Management Management Food Seasonal Menu 450

Culinary Cues

SEPTEMBER 30, 2024

The promise of something special adds unique value to a meal that elevates the experience beyond the transaction of product for price. So, are we pricing ourselves out of the market? This is not a place where restaurants want to live.

Pricing 415

Pricing Marketing Insurance Seasonal Menu 415

Modern Restaurant Management

DECEMBER 3, 2024

The demand for earlier reservations provides restaurants the opportunity to get creative when it comes to driving traffic for second and third seating’s with memorable experiences, dynamic pricing, or late-night specials. What are some ways restaurant operators can market for the holidays?

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

DECEMBER 19, 2024

While specializing in a specific area of cuisine can be effective, designing a menu that offers a variety of dishes opens the door to new demographics, foot traffic and brand loyalty. This rigidity can stifle creativity and limit a restaurant’s appeal to a broader and more diverse range of customers.

Dietary Restrictions 417

Dietary Restrictions Influencer Customer Experience Menu 417

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

Culinary Cues

MAY 12, 2025

Cheese should be from a local or regional cheesemaker and let the customer know where it came from and why its so special. Find your own voice in a market that is filled with 74 thousand pizzerias in the U.S. Make the sandwich your lifes work. Respect tradition but dont be held prisoner to all that is expected.

Fine Dining 348

Fine Dining Seasonal Menu Front of House White Paper 348

Modern Restaurant Management

MARCH 17, 2025

Understanding Category-Specific Markets The first advantage that comes to mind is that a category-specific buying group are in the day-to-day markets to a degree that a foodservice operator can’t. Generalized or Specialized?

Food Supply 221

Food Supply Back of House Customer Service Small Business 221

Modern Restaurant Management

DECEMBER 11, 2024

Jason Cortellesso How do you market new merch availability? Marketing new merch is all about leveraging the community and creating buzz: In-Venue Displays : Eye-catching displays in high-traffic areas of the bar to immediately catch patrons’ attention. Usually for a week before we release it I have them wearing it to build it up!

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

Modern Restaurant Management

MARCH 5, 2025

Keeping batch sizes manageable helps preserve the artisan feel, preventing the loss of what makes a product special. By working with a flexible co-packer or operating a private label production model, businesses can increase revenue without significantly increasing marketing costs.

Food 322

Food Back of House Consumer Goods Kitchen Safety 322

Modern Restaurant Management

NOVEMBER 4, 2024

It's not just about making customers come back — loyalty programs boost revenue, offer valuable insights about your diners, and give you that extra edge in today’s super-competitive market. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data.

Loyalty Program 221

Loyalty Program Social Media Small Business Customer Experience 221

Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns."

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Culinary Cues

JANUARY 26, 2025

The next time you walk through your local supermarket, butcher shop, fish market or bakery, take a moment to think about this. Putting aside the challenge of bird flu and the work and demands surrounding the care of animals, cost of feed, and process of harvesting and preparing eggs for market even at todays price this works out to around $.50

Food 446

Food Hotels Fine Dining Agriculture 446

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419