Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Marketing Social Media Email Marketing Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Build and Optimize Your Website.

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2022 Marketing Email Marketing Social Media 532

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

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Marketing Email Marketing Website Management Social Media 554

Modern Restaurant Management

MARCH 5, 2025

Scaling an artisan food business is no easy feat. Many small food businesses reach a critical point where they must decide whether to remain small and exclusive or expand into wholesale, manufacturing, and broader distribution. As business owners, we know how expensive turning a gray shell into a gorgeous restaurant is.

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Modern Restaurant Management

APRIL 3, 2025

I have a varied background in sales, marketing, and HR. I knew I wanted to own my own business, and I was familiar with franchising in general Since my shop is the first Capriotti’s in Alabama, and there are really no others close to me, I had never tried the food. and how she creates a team culture where everyone contributes.

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Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Modern Restaurant Management

FEBRUARY 1, 2022

So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Small Eateries, It’s About Focusing on Fundamentals. Claim your free Google Business Profile page and create that Yelp profile. For Bigger Marketing Budgets, It’s About Doubling Down on Digital.

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Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it?

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Goliath Consulting

APRIL 22, 2025

Pressure on Small Operators Small and independent restaurants, which often operate on razor-thin profit margins, are especially vulnerable. Beverage Costs on the Rise Imported wines, spirits, and specialty coffees are very sensitive to tariffs. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

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ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

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Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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Modern Restaurant Management

JUNE 17, 2025

This video from Making Dough Restaurant Show – by Hengam Stanfield outlines three results-driven restaurant marketing strategies for 2025 that emphasize practical, actionable tactics, starting with cold email outreach coupled with complimentary food drops to potential customers.

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Modern Restaurant Management

NOVEMBER 4, 2024

It's not just about making customers come back — loyalty programs boost revenue, offer valuable insights about your diners, and give you that extra edge in today’s super-competitive market. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data.

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Modern Restaurant Management

JUNE 16, 2025

Imagine sending your child to college and not knowing what the meal plan will cost or even more illustrative, when going into a restaurant and noticing that everything on the menus is 'market price.' ' No wonder consumers are becoming more resistant to eating out.”

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Modern Restaurant Management

OCTOBER 14, 2024

Cash discount pricing is a strategy that allows businesses to offer a lower price for cash transactions while incorporating a small fee for credit card payments. By incentivizing customers to pay with cash, businesses can offset the costs associated with credit card processing fees.

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Modern Restaurant Management

DECEMBER 9, 2024

What are the best practices for marketing pop-ups? My Neighbor Felix Christmas Photos courtesy of Lotus Concepts Having one concentrated campaign that launches at the start of the pop-up across all marketing channels and resources as well as physical signage on the restaurant is crucial in establishing a strong start.

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Modern Restaurant Management

SEPTEMBER 20, 2022

Single-location restaurants face the same challenges confronting all small business owners. Opening a neighborhood bistro is usually a labor of love rather than a hard nosed business decision. Marketing strategies and tactics can sometimes be an afterthought. Word of mouth is very powerful.”

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Modern Restaurant Management

MAY 30, 2025

Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion by 2033, according to The "United States Fast Food and Quick Services Restaurants Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033" from ResearchAndMarkets.com.

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Modern Restaurant Management

FEBRUARY 1, 2021

2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Here are our recommendations: Utilize the Right Social Media Influencers.

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2021 SEO Marketing Social Media 540

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

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Serving Marketing Loyalty Program Social Media 130

Culinary Cues

SEPTEMBER 30, 2024

These are your friends and neighbors; they are cornerstone businesses that support local little league teams, charities, and causes that unite the people around you. They are the businesses that provide gainful employment for all age groups, and in some cases – those jobs for youngsters entering the workforce for the first time.

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Modern Restaurant Management

FEBRUARY 24, 2025

With limited seating capacity, even a couple of absent parties can transform a potentially profitable evening into a financial loss, pushing these already vulnerable businesses closer to the margins of financial health. This not only offers businesses a layer of financial security but also simplifies the process for their guests.

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Modern Restaurant Management

MARCH 17, 2025

This makes business tight causing a hard look at any extra costs. Understanding Category-Specific Markets The first advantage that comes to mind is that a category-specific buying group are in the day-to-day markets to a degree that a foodservice operator can’t.

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Food Supply Back of House Customer Service Small Business 221

Modern Restaurant Management

JANUARY 2, 2025

Pizzeria owners are beginning to implement AI tools on both the operational and customer-facing sides of their businesses. The Off-Premises Dining Shift: Food That Travels Well Delivery and pickup continue to dominate the pizza market as off-premises dining solidifies its role in customer behavior.

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Modern Restaurant Management

JANUARY 9, 2024

Restaurant owners should work to forecast their busy and slow seasons and use these projections to determine whether they are likely to need capital as they transition into their busy season. Small business owners should consider exploring options with their bank as well as these non-bank lenders.

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Employee Relations Small Business Advertising Customer Experience 486

Modern Restaurant Management

DECEMBER 31, 2024

” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. Changing consumer behaviors and therefore customer attraction strategies impact kitchen requirements, and businesses must be able to adapt and react. Move over “swicy.”

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Beverage 2025 Fine Dining Guest Recovery 451

ChowNow

MARCH 7, 2025

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. Personalized marketing and promotions.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

EATER

FEBRUARY 18, 2025

Although often used as just a pitstop, the capital Colombo is home to a host of impressive restaurants and bars, as well as legendary bakeries, diners, and weekend markets. Choon paan vendors play the song as they drive around selling freshly baked short eats, typically stacked in glass cabinets tied to small tuk tuks.

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Hotels Seasonal Menu Back of House Small Business 263

Modern Restaurant Management

MARCH 3, 2025

Working in a restaurant is no small feat. An Aon Hewitt study found that turnover was reduced by 31 percent at companies with a strong culture of employee appreciation compared to businesses with weaker recognition programs. Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving.

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Insurance Healthcare Small Business Leadership 412

Modern Restaurant Management

MARCH 20, 2025

Growing a restaurant or catering business is no small feat. If your catering business isn’t growing as fast as you’d like, you might be facing some common roadblocks. Inefficient Operations and Workflow One major hurdle that can slow down the growth of your catering business is inefficient operations and workflow.

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Catering Delivery Customer Service Customer Experience 353

ChowNow

JUNE 6, 2025

That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Direct Channels One of the best things you can do for your restaurant business is to own your online ordering system and use it to build your email list.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

JUNE 12, 2025

The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Add bold, well-placed “Order Now” buttons on your restaurant website , social media platforms, and even your Google Business Profile.

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Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

FEBRUARY 15, 2022

Across the United States, businesses are suffering from unprecedented staffing shortages in the aftermath of COVID. With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. It relieves cashiers and reduces long lines.

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