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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

As users discovered Google and learned best practices for finding sought-after information, QR codes began to feel superfluous – an extra or unnecessary step for consumers to get where they wanted to go. Product information and tutorials. Customer feedback. Not at all.

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Five Ways to Use POS Data to Forecast Holiday Demand for Your Restaurant

Modern Restaurant Management

The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. Over the Christmas season, 63 percent of adults plan to eat out so your restaurant needs to be prepared for the increase in demand.

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How Restaurants Can Use Digital Hosts

Modern Restaurant Management

menu, hours, etc.), These agents are naturally sounding conversational assistants made to be intelligent with a restaurant operators’ intended processes, logic, and information – Not to be mistaken with IVR technology when waiting to hear a robotic menu of options represented by pressing a number 1 through 8.

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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Video also distills a lot of information into a short, engaging experience, which a prospective customer is more likely to consume over multiple paragraphs of a text review. Include some details, such as specific menu options or a signature craft cocktail, in the narrative.

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Restaurant Menu Engineering Techniques to Maximize Profit

ChowNow

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Gathering and analyzing data lets you tailor your menus, services, and overall atmosphere to better meet diners' needs. Aside from improving restaurant customer experience , market research also helps you make informed decisions about location, pricing, and marketing strategies. Start by deciding what you need to know.

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.