Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

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Marketing Social Media Email Marketing Back of House 332

Modern Restaurant Management

MAY 9, 2025

This article explores their charm, global influence, and the key elements that fuel their success. Their appeal isn’t in extravagance but in simplicity—chalkboard menus scribbled with daily specials, circular tables, folding chairs, and the clink of wine glasses. They are top spots for the best food in France.

Fine Dining 221

Fine Dining Influencer Dine-in Innovation 221

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch.

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Beverage 2025 Fine Dining Guest Recovery 450

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website.

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Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 11, 2024

Accessories : Hats, tote bags, and fun foam fingers that resonate with our audience and extend the bar’s social vibe. Social Media Campaigns : Posts and stories featuring the merch, styled in real-world settings, paired with teasers leading up to the launch. Creating pieces that look great in a casual or nightlife setting.

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Merchandise Sports Social Media Seasonal Menu 419

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

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Serving Marketing Loyalty Program Social Media 130

The Rail

MARCH 25, 2025

Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant. Offer exclusive deals, special menu items, or limited-time discounts. These messages can be shared on social media as part of your moves storytelling.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? Imagine having a local foodie with a loyal following rave about your dishes on social media. ” Absolutely!

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Influencer Marketing Social Media Food Truck 78

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.

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Events Seasonal Menu Social Media Customer Experience 195

EATER

MARCH 27, 2025

The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media. adults in February 2025 representing the U.S.

Social Media 222

Social Media Fine Dining Online Ordering Dine-in 222

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.

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2025 Loyalty Program Operations Email Marketing 195

ChowNow

JUNE 6, 2025

These details that make your restaurant special help customers visualize the experience before they even walk through the door. Tight writing keeps people engaged—and makes your copy easier to repurpose across your website, socials, and review platforms. Think of it as a snapshot, not a novel. Aim for 150–250 words. Everywhere.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

EATER

MARCH 25, 2025

In the coming weeks, Lee and Toast will give out $150,000 in cash prizes to three exceptional independent restaurants, nominated by their fans on social media. Im not necessarily in the mix or in the influencer scene. From training for a fight, to food that you have to buy, to training equipment, you pay for all of that.

Social Media 222

Social Media Small Business Front of House Point of Sale 222

The Rail

MAY 12, 2025

Remember, location influences customer flow, staff retention, and menu pricing. Start by announcing your move as early as possible on all your communication channels social media, email newsletters , and in-person interactions. Its about embracing change while holding on to what made you special in the first place.

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License Uniforms Social Media Customer Experience 130

The Restaurant Group

DECEMBER 1, 2024

Think of it as setting the stage for an unforgettable show: Tease on Social Media – Share sneak peeks, ingredient highlights, or behind-the-scenes photos. Building Anticipation Among Customers Utilizing Social Media and Email Campaigns Use digital platforms to generate buzz: Countdown Posts – Create excitement with daily updates.

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Menu Social Media Loyalty Program Seasonal Menu 88

The Rail

DECEMBER 2, 2024

Social media login for easy access. Utilize targeted social media ads to reach a broader audience, focusing on demographics that match your restaurant’s clientele. Forge partnerships with local food influencers to create authentic buzz and attract new users. Real-time order tracking. Multiple payment options (e.g.,

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Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

DECEMBER 18, 2024

L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. This will be an interesting space to watch as the evolution of online and social commerce directly impacts what consumers demand from restaurant content at every touchpoint.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

ChowNow

FEBRUARY 28, 2025

Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MAY 23, 2025

Menu Layout Tips That Influence What Customers Order Now that youve categorized and optimized your menu items, its time to take those menu psychology techniques a step further and apply them to your menu layout. Keeping a close eye on your menu performance means youll spot problems early, before they drag down your margins.

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Menu Seasonal Menu Point of Sale Online Ordering 195

ChowNow

JUNE 27, 2025

Facebook Facebook may not be the first platform that comes to mind when you think of restaurant reviews, but it’s still one of the most widely used social media platforms in the world, and a lot of people still use it to look up restaurants, check photos, and read quick customer feedback.

Website Management 195

Website Management SEO Book Customer Experience 195

ChowNow

APRIL 25, 2025

With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

ChowNow

MAY 9, 2025

This includes your social media ads, loyalty programs , printed flyers, local event sponsorships, discounts, and PR. Create specials that use the raw materials you already have in-house or seasonal ingredients you can buy at the best market price. To do this successfully, you need scales on every station.

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Operations Email Marketing Food Supply Seasonal Menu 195

The Eat Restaurant

MARCH 13, 2025

Personal recommendations are more effective than influencers or review platforms, which only 22% and 15% of diners trust, respectively. Offering exclusive perks or special events for referrals can deepen customer loyalty and turn casual diners into dedicated fans.

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Loyalty Program Reference Customer Experience POS 78

The Restaurant Group

MAY 25, 2025

What is Online Reputation Management for Restaurants Simple definition of restaurant reputation Online reputation management for restaurants means actively shaping how people see your restaurant on review sites, social media, and online searches. It involves making sure customers find positive, accurate information.

Social Media 78

Social Media Customer Experience Customer Service Small Business 78

EATER

APRIL 22, 2025

Jenn Sit is the executive editor at Clarkson Potter, a division of Penguin Random House, where she specializes in cookbooks and food-related nonfiction, nearly 50 percent of the imprints catalog. This present moment is, of course, very much dominated by social media platforms like Instagram and TikTok. Its more fragmented now.

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Book Social Media Email Marketing Influencer 205

Web Diner

MARCH 28, 2025

Social media isnt just a tool for restaurants. The real winners here use Instagram Stories to create urgency with limited-time specials, Reels to give customers a peek into the kitchen, and customer-generated content to build credibility. Social media is a powerful tool, but only if used strategically.

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Social Media Demo Customer Experience Book 36

Squirrel Systems

JUNE 2, 2025

Consider adding: Shareable small plates Pre-batched cocktails Grilled specials that can be cooked outdoors Pair this with visual QR code menus that highlight summer selections and staff favorites to influence ordering patterns. Dishes that are easy to prepare and serve outdoors help keep ticket times down and tables turning.

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Seasonal Menu Outdoor POS Social Media 104

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. To help you navigate this new world, we look at the 2025 guide to influencer partnerships for restaurants. They trust the influencers endorsements.

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Influencer 2025 Website Management Email Marketing 52

Lavu

APRIL 4, 2025

Choose Channels : Deliver personalized messages via email, SMS, social media, or in-app notifications. Time-Sensitive Deals : Promote happy hour specials to frequent evening visitors. Average order value : Shows how personalized promotions influence spending. Revenue impact : Compares revenue generated to campaign costs.

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

Lavu

MARCH 21, 2025

Heres how specific data points influence pricing decisions: Data Point How It Helps Order Frequency Reveals how sensitive customers are to price changes for certain items. It lives in social media, online, in customers’ phones… Your menu has the ability to go beyond the four walls, so it needs to be intentional.”

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Design Menu Seasonal Menu Point of Sale 78

EATER

NOVEMBER 5, 2024

What started as a blog in 2006 expanded its social media presence a decade later. The idea of creating my own online presence to celebrate Martha’s talent and influence came from a conversation with John Small, the creator of SaveMartha.com. The first issue is special. Do you have a favorite issue?

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The Restaurant Group

NOVEMBER 20, 2024

Maintain Active Social Media Profiles Regularly post engaging content and interact with your followers. Utilize Social Media Marketing Share High-Quality Photos and Videos A picture is worth a thousand words, and a video even more. Provide Time-Limited Offers Encourage visits during off-peak hours with special deals.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

Lavu

JUNE 26, 2025

From higher app usage to growing demand for personalized ordering experiences, this data uncovers the trends influencing modern dining behavior. Beyond the basics, customers also appreciate the ability to see pricing clearly, including specials or loyalty app pricing seamlessly integrated.

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Mobile Ordering Food Order 2025 Ordering 78