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Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

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Digital Marketing Strategies for Restaurants in the Digital Age

Goliath Consulting

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

This has led to consistency and an increased brand awareness beyond our bread-and-butter markets in the Southeast region of the country. Additionally, our Bojangles app now offers dynamic content experiences including real-time order status, personalized menu views and one-click ordering so that waiting in line is no longer needed.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

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Customer satisfaction boils down to one thing

ChowNow

Consumers are now 66% more likely to order takeout than they were in 2019, according to the National Restaurant Association. But as customers flock to apps and drive-thrus for easy ordering, how does it affect their view of your restaurant? adults who order from restaurants at least once a month.

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2023 Reflections: The Year That Was in Restaurants, Part Three

Modern Restaurant Management

For many craft beverage brands, the local brewery taproom (providing daily “market research”) is incentivizing creators to “create again" emphasizing local ingredients and unique blends (across al l ABV's while also developing beyond-beer options.

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