This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Ingredient Integrity: Earning Trust Through Food Ethos Gen Z diners value honesty and quality in every aspect of the dining experience.
In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. With food recalls at a five year high , there’s (understandably!) All food businesses need a strategic communications plan that covers what to do before, during, and after a recall.
In todays digital-first dining culture, having a strong socialmedia presence isnt optionalits essential. For restaurants, socialmedia marketing is more than just posting food photos. Know Your Audience Before You Post Every restaurant has a unique vibe, and your socialmedia should reflect that.
Socialmedia is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
Leveraging Limited Time Offerings (LTOs ): With increased competition and higher food costs, one way restaurants can stand out is with LTOs, which appeal to every generation of diners and are an easy way to draw in new customers. Restaurants can engage Gen Z by leveraging vibrant socialmedia campaigns and exclusive promotions.
By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Highlight not just the food, but the overall experience, to give potential customers a glimpse of what to expect when they visit. Promote on SocialMediaSocialmedia is a must for video testimonials.
Michael Parlapiano, Managing Director of The Culinary Edge, shares with Modern Restaurant Management (MRM) magazine how restaurants and food brands can adapt to these generations’ evolving preferences. They love exploring ethnic flavors and street food, making every meal an adventure.
Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? Will you track customer satisfaction scores, sales of specific food items, or the number of repeat customers? Start by deciding what you need to know.
Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. Casucci, Founder & CEO at Thought For Food & Son. ” To discuss the firm's growth, the evolution of food marketing and its future, Modern Restaurant Management (MRM) magazine reached out to Alan A.
Today’s diners expect more than just good food—they seek environments that captivate, connect and surprise. Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue.
“Restaurants need to think beyond just serving great food; they have to consistently deliver positive experiences across every channel to build trust, strengthen their reputation and keep guests coming back.” Restaurateurs should monetize word-of-mouth recommendations through referral programs and socialmedia contests.
Success in the restaurant industry isn’t just about serving great food or building a loyal customer base. Build SocialMedia Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. You need to have a long-standing socialmedia presence.
After leveraging lower food costs with vendors and finding local sources for many of its day-to-day needs, Texas Inn has been able to lower prices on close to half of its menu items. We look at food costs every month on the fifth.” A lot of their vendors are local to Virginia.
As diners become more health-conscious and adventurous, food trends and restaurant strategies are shifting to align with these preferences. Preserved Seafood : Preserved seafood is gaining traction, driven by Scandinavian simplicity and the desire for sustainable, nutrient-rich foods.
Train food, Ive come to learn, is its own distinct and expansive category. I often bring my own food on long train rides: okra stew and crab rice, or perhaps my dads spaghetti and meatballs, as well as fruits and cakes, all packed in my trusted backpack cooler, along with an electric travel Crock-Pot that has saved me on many Amtrak trips.
“Webrooming,” or researching online before buying in person, has risen 1.95x over the last four years, showing that the food and beverage journey for shoppers often starts in the digital world. This is where socialmedia is uniquely positioned to help restaurants win big. The proof is, well, in the pudding.
The dishes in your menu that are prepared with local products tell your customers that the food is fresher, as those ingredients have a shorter distance to travel. One of the easiest steps to do so is highlighting your menu on socialmedia and search engines, as well as promoting specials across different platforms.
“I Heart Fries is a restaurant concept that combines a variety of delicious international foods in one place. How important is socialmedia promotion for the brand and guest engagement? JA: Socialmedia is huge for us. It helps us connect with customers, showcase our food, and build a strong community.
egg industry is grappling with a crisis that has sent shockwaves through the food supply chain. The Wall Street Journal reported in early 2025 that inflation in food production reached its highest level in over a year, affecting all aspects of poultry farming. Bakeries and breakfast-focused establishments are particularly vulnerable.
billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, socialmedia platforms, and review sites. We can break down the platforms that matter into three categories: search, social, and hybrid. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.
As laws become stricter, technology evolves and socialmedia increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Forty two states in the U.S.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. It can suggest new foods that you might like to try.
This desire is fueling a surge in food and beverage brand partnerships and collaborations. Consumers are increasingly looking for convenience, ingredient transparency, nostalgia, and brand familiarity, particularly in food and beverage categories. The rise of food as lifestyle content on socialmedia only amplifies this effect.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” This can be both verbal or non-verbal.
Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Having a digital presence is critical.
For example: Legal Sea Foods features a kid-friendly, diverse, and budget-conscious menu that includes healthier choices, allowing children to customize their meals with a "first bite," main dish, and two sides, with popular options like grilled salmon and fish fingers. How are kids' menus evolving? Have their palates changed?
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging socialmedia profiles. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results.
In recent years, the food service industry has undergone a rapid transformation of automation and increased technology usage. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 Growing menu innovation and healthy fast food further drive the growth of the market.
With the restaurant scene alive and well, there’s never been a better time for aspiring restaurant owners to launch a new brand — especially for those who wish to open their very first food truck. Crafting a menu can seem simple enough, especially if you already have some ideas — getting it perfect, however, can be another thing entirely.
People are looking for authenticity and transparency, so highlighting where your ingredients come from or how food is made can go a long way. Social responsibility is becoming more important as well, so sharing your restaurant’s sustainability efforts or community involvement can attract customers who value ethical practices.
Brightly colored drinks, such as Chatimes vibrant purple taro and green matcha offerings, are attention-getting and tailor-made for socialmedia. Chatime works with popular IP and other food and beverage brands to create limited-time offerings that allow consumers to relive their younger days.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. Glassware helps tell the story of each cocktail or dish to engage audiences through sight, touch, and taste.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as socialmedia marketing was becoming a powerful tool for businesses. And I love that.
For example, implementing procedures to monitor inventory closely can prevent overstocking or food spoilage, while clear cleaning and maintenance schedules ensure the proper use and consumption of supplies. Ask a team member to post socialmedia updates or answer customer inquiries online.
Plus, it made sense for two restaurants to join forces they both make food, and its easy to serve dishes that showcase a combination of ingredients and techniques that can offer something greater than the sum of their parts. And who on Earth asked for a matcha latte made in collaboration with some inventory software company ?
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65
Outside of your website, add your ordering link to your socialmedia bios and posts (also, Stories if youre using Instagram). Socialmedia: Create posts sharing the perks of your rewards program and how easy it is to use and earn. can boost traffic. We eat with our eyes first, so make sure you use high-quality images.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
Train your restaurant staff to mention LTOs to in-house guests, promote them across your socialmedia channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. Trimming underperformers not only reduces food waste; it also improves consistency and speed.
The way people find and connect with food has changed over the years; Gen Z, especially, is driving that shift. They discover new spots online, make decisions fast, and care just as much about the story behind what they’re eating as they do about the food itself. He wasn’t just there for the food.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content