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Unlocking More Reservations with Budget-Friendly Email Marketing

The Rail

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. People are always looking for popular eateries and unique menu items to try when looking to eat out. However, this can be very slow going.

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Why restaurants should take reservations

Open for Business

People fall into two categories when it comes to reservations: Love ‘em or hate ‘em. Guests on team reservations tend to be planners, the people who aren’t willing to wait for a table or roll the dice on where they’ll have dinner. Team no-reservations, on the other hand, prize spontaneity. Reservations bring order to this chaos.

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DON’T NICKEL AND DIME YOUR GUEST or IMPRESS THEM WITH QUANTITY

Culinary Cues

Whether a quick service restaurant, family dining, food truck, or white tablecloth fine dining operation – there will always be some level of price sensitivity. A menu should thus be designed and priced to make those items seem essential. If we fail to look at the entire restaurant package, then we fail to realize how to earn profit.

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What to Order on Wawa’s Secret Menu

Restaurant Clicks

There is also a Wawa secret menu with specials that come around a few times a year. For those loyal to Wawa, it might not come as a surprise that the extensive menu is even more significant with the addition of tasty secret menu items. Wawa Secret Menu Items. Wawa Secret Menu Items. Rainbow Bagels.

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What restaurant owners need to know about reservation management

Open for Business

Reservations are nothing new. Fine-dining restaurants and their guests have long relied on the predictability that reservations bring. Restaurants at every level benefit from reservations systems. And thanks to restaurant technology , restaurateurs can now take reservation management to a whole new level.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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CHEFS – REMEMBER, REFLECT, RELISH, AND SHARE

Culinary Cues

There was a time, maybe not too long ago, when you knew very little about food and cooking. Remember that first plate of food that you slid into the pass? The steak was returned (under-cooked and not the medium rare the guest had ordered). With a friend in tow, you made a reservation at a noteworthy new restaurant in town.