This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Set prices too low, and youre leaving money on the table.
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales.
That includes food prep equipment like mixers, food processors and slicers. Following some best practices for care and cleaning not only helps support the longevity of the equipment, but it also helps ensure staff has equipment that can produce consistent, high-quality food output. Check the operator’s manual.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue.
They are probably crumbly, dry, tasting of artificial vanilla and bitter food coloring, as a result of being mass-produced by a commercial bakery, or by an international conglomerate like Bimbo. “A Usually the toppings are colorful because there’s food dyes, but there’s no flavor in the topping.” We’re not a Mexican panadería.
For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. Another effective strategy is personalized marketing.
Because of this perception, many restaurant owners feel like running an influencer marketing campaign is a risky gamble: you give away free or heavily discounted food, cross your fingers, and then hope for a post that drives new business. For example, this is a collaboration between Malai Kitchen and local influencer Dallas Food Nerd.
hadynyah/Getty Images A local food expert provides the ideal culinary tour of Sri Lanka, from the islands palm tree-lined beaches to its rolling highland tea plantations Floating just below the southern tip of India, Sri Lanka is a stunningly verdant island cloaked in jungles. Whats the food in Sri Lanka like?
One BBC article highlights the words of Scott Magill, owner of WhoCult Coffee + Donuts, (Bridgend, UK), who said, Food is emotional, visual, and shareable exactly what social media thrives on. AI-powered tools have also been utilized in order to analyze customer feedback and engagement metrics, the article highlights.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Add these six terms to your vocabulary.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
They generate large amounts of waste and carbon emissions through food production and transportation. According to reports , more than 50% of diners claim to choose a restaurant that offers sustainably sourced food. With the rising awareness about our planet’s health, more consumers demand sustainable dining options.
Check references carefully and run quick trials. One pro we know tested a cook with a plate this order challenge under a timer. Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included.
Table turnover time refers to the average amount of time it takes for a table to be occupied by different groups of guests. There are numerous ways to improve your table turnover rate, such as implementing efficient reservation systems, optimizing menu design, and training staff to handle table management effectively.
Proper cost tracking helps you set profitable menu prices, cut expenses, and manage inventory efficiently. Steps to calculate costs : Determine unit costs, account for waste, and break down menu item costs. Improve profits : Analyze cost data to refine menu design, negotiate better supplier deals, and reduce waste. Sauce : $0.32
Why Your Google Business Profile Matters for Restaurants To ensure we’re all on the same page, Google Business Profile (GBP) refers to your restaurant’s listing on Google Search and Google Maps. Add high-quality photos of your food, staff, dining space, and even signage. A blurry menu photo from 2018 isn’t a good look.
In 2017, ophthalmologist Dr. Chris Knobbe published a paper arguing that “harmful vegetable oil,” as well as other processed foods, “are the primary and proximate cause of AMD [age-related macular degeneration].” They also reference the rise of polyunsaturated fats in the American diet over the past 100 years. We must have them.
Managing food costs is a growing challenge for restaurants as ingredient prices fluctuate and margins shrink. It also streamlines the ordering process, ensuring that every ingredient is purchased and used with purpose. Controls Costs : Optimizes ordering and stock levels, avoiding unnecessary expenses.
Then costs go in order from most controllable to least controllable. That could simply be food sales , alcohol , and non-alcoholic beverages. Cost of Goods Sold (COGS) Your Cost of Goods Sold is the cost of your food and beverages. That way you'll have accurate food and beverage cost percentages for each COGS line item.
Unlike traditional setups, these systems provide real-time access to data, seamless updates, and remote management—making them ideal for today’s fast-paced food service environment. This includes ringing up sales, tracking, and ordering. Fixing technical SEO issues can help customers discover and order them online more easily.
From self-order kiosks to real-time kitchen display systems, digital solutions are reshaping the way these restaurants operate. Here’s how technology is making it possible in 2025: Self-Service Kiosks : Reduce order wait times by 40%, shrink queues by 25–40%, and increase average check sizes by 30%. The impact?
With technology playing a bigger role in dining, your POS system needs to handle payments, manage orders, track inventory, and even help with staff scheduling. Offers real-time data, easy menu updates, and scalability. Mobile POS : Perfect for food trucks, pop-ups, or tableside service. Low-cost and portable.
Theft has unfortunately become a primary concern in the food industry. It is important to understand it’s not just slipping an occasional $5 bill into a pocket, and can include: Giving free or extra food/drinks to customers without authorization. Stealing food/drinks for themselves, either while working or taking it home.
Running a successful restaurant isn’t just about great food and service—it’s also about smart financial management. You probably joined the industry to make delicious food to serve and create a great environment for your patrons. It includes all the cost incurred on food and beverage, payroll, taxes, and benefits).
Lavu offers a cloud-based POS designed specifically for restaurants, helping streamline everything from front-of-house orders to back-of-house reporting. Here’s how: Manage orders seamlessly : Handle dine-in, takeout, and delivery orders without chaos. Running a restaurant is hard – but Lavu POS makes it easier.
Managing food allergens isnt just a best practiceits a legal and safety necessity for todays restaurants. With increasing awareness of food allergies, allergen management in POS systems has become essential to ensure customer safety and streamline kitchen operations. These features help ensure a safer and more efficient workflow.
Restaurants and Food Service: Including fine dining, fast casual, QSRs, cafes, and catering. Detailed Inventory Control: Especially for restaurants, managing perishable inventory (food and beverage) requires meticulous tracking to minimize waste, control COGS margin , and ensure profitability.
By eliminating the need to count, store, and deposit cash, restaurants can free up staff time to focus on serving customers and preparing food. By tracking sales trends, customer habits, and popular menu items, restaurants can optimize their operations and marketing strategies to drive growth and profitability.
La Cocina Writer and director Alonso Ruizpalacios discusses why glossy food porn had no place in his new restaurant-set drama “You can’t dream in a kitchen,” one of the characters says in La Cocina , the latest film by Mexican director and writer Alonso Ruizpalacios. What was it like working with food on set? It is work. It is work.
Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. The ads will direct back to a restaurant’s DoorDash ordering page, or, in the future, a white-labeled DoorDash website, or possibly a reservations page powered by SevenRooms. By Joe Guszkowski on Jun.
Stuff your website with keywords and other content that relates to what prospective customers are likely to be looking for, and watch the orders roll in. Beerline Cafe does not serve Thai food, but gets lumped in anyway for being vegan. I’m being sarcastic, of course. Google’s algorithm has never been that cut and dry.
Despite the fact that consumers are paying more to visit and order from restaurants this year – 12.5 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Additionally, households making less than $50k ordered takeout and delivery far less frequently than their wealthier peers.
It also zooms in on current challenges faced by owners/operators, menu prices and inflation, and tech/AI implementation. While guests may still be feeling the pain of rising menu prices at restaurants, fewer restaurants said that they raised prices this year compared to last year. Searches are also down eight percent from 2019.
You stand out and above the competition with good food, amazing service , and a solid customer loyalty program. They are more likely to refer others to your restaurant. Promoting new menu items or events. With a mobile app, you also have access to a goldmine of data to inform your marketing strategy and menu development.
They always served alcohol, and occasionally served food as well. Carme referred to himself in a grand manner, as the chef of kings and king of chefs. He printed his portrait in his books, so everyone knew what he looked like, says Ken Albala, professor of history and director of food studies at University of the Pacific.
Qu’s Winter Product Highlights offer diverse ordering options that bridge the physical and digital divide, including smarter drive-thru ordering, expanded online ordering (with curbside and tableside options), and more personalized kiosk ordering.
Social reckonings and politics and pandemics and recessions and all kinds of horrific real-world stuff have intersected with restaurants in a way that had to happen, but which has turned the act of eating food into pretty serious business. And that’s a good thing; food is serious business. Making your own pasta?
It’s not just about income and expenses; it’s about understanding the nuances of restaurant accounting services, like managing tips, food costs, and overhead. With numerous transactions happening daily, from food and beverage sales to room bookings, it’s essential that every cent is accounted for.
And DoorDash dominates the market for first-party delivery, which refers to delivery orders that are placed directly through a restaurant’s website or app and fulfilled by third-party couriers. DoorDash and Uber Eats are the first and second-largest restaurant delivery services in the U.S., respectively.
A fragmented supply chain is also increasing ingredient costs, leading restaurants to balance staff churn with a changing menu to keep revenue consistent. According to data from the National Restaurant Association, 95 percent of restaurants have experienced significant supply delays or shortages of key food items in recent months.
Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.
Restaurants will also explore delivery options beyond costly third-party partnerships, and hike delivery menu prices to make the channel more lucrative as off-premise demand holds steady. Simplified Menus. Menu variety plays a substantial role in every dining experience. Health-Conscious Food Will Dominate Menus.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content