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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Thanks to these technologies, tasks such as orderingfood and paying bills can take place on a self-service basis. In quick-serve restaurants, staff can focus on preparing food rather than taking orders. This is important because signal loss interrupts digital services such as QR-based ordering and kiosks.
In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. Everyone knows marketing defines the brand promise and operations should deliver it. Marketing and operations grew up on separate org charts. That the food’s right.
Pre-packaged meals, made-to-order sandwiches, fresh salads, and even hot food bars are no longer afterthoughts—they're part of a growing meal strategy. Consider Buc-ee's, the Texas-based gas station chain whose food selection is so popular that it inspires resale markets and fan pages.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. The key is to keep these promotions short to avoid menu bloat.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Orderingfood online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
According to Statista , the global online food delivery market size was valued at $151.5 billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. According to Statista , the global online food delivery market size was valued at $151.5
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
Fast food and casual dining are currently seeing higher traffic. With dining out becoming more of an occasional treat, it's very important that guests have a great experience – whether that's at an upmarket restaurant or a fast food outlet. When they do eat out, they're often choosing cheaper options.
Jennifer Ashcraft admits the first thing that attracted her about Capriotti’s was its name, but it was the food that has made her stay and become the first franchisee in Alabama. I have a varied background in sales, marketing, and HR. I went with my husband and two sons, and I think we ordered about seven different sandwiches!
were registered on food delivery platforms like Grubhub, DoorDash, and Uber Eats. For example, an app might offer 15% off your first order. They will create multiple fake accounts in bulk and then sell them to those looking for a discount on food. What are some common fraud activities you are seeing that affect restaurants?
Successfully navigating fluctuating food costs, especially with volatile ingredients like eggs, requires a multi-faceted approach, Mike Stasko Jr., What are the best practices for dealing with food costs for recipes when necessary items are fluctuating in price? What are the best ways to ensure food safety when sourcing eggs?
It only exists online; customers can orderfood through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to orderfood from you.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Amid these potential disruptions, operators need a fresh approach to managing food costs. Extreme Weather: By 2035, experts predict that higher temperatures alone will push up worldwide food prices by between 0.9 To keep food costs under control, real-time insights are key. percent annually. Think of it as an adaptable tool.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
Above all, food is set to be the star of the event, 92 percent of employees say attending a holiday party with exceptional food makes them more excited about the event and 78 percent of employees are looking forward to the food at holiday parties the most.
Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.
Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Operators had to shift—fast.
There's been a notable shift in how families celebrate holidays as recent data from Sauce saw a 38-percent jump in delivery orders on Mother's Day. "We’ve seen delivery evolve from a luxury or backup plan to an essential part of how people eat," noted Elliot Hool, VP of Marketing at Sauce. "That
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based Have guests’ needs changed?
Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market.
The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. These policies, which will affect a wide range of imported goods, could ripple across the food and beverage industry in the form of higher prices, tighter margins, and evolving menus. With new U.S.
From smarter ordering systems to food that travels better, here’s what pizzeria owners can expect in the year ahead. On the customer side, AI is beginning to play a more significant role in online ordering. This not only frees up labor but also reduces order errors.
Scaling an artisan food business is no easy feat. Many small food businesses reach a critical point where they must decide whether to remain small and exclusive or expand into wholesale, manufacturing, and broader distribution. Increased interest from wholesale buyers or retailers requesting larger orders.
Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. In 2025, expect to see more restaurants and bars adopting eco-friendly practices, such as reducing food waste, sourcing locally, and using energy-efficient equipment.
In recent years, the food service industry has undergone a rapid transformation of automation and increased technology usage. This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. Perkins American Food Co. percent from 2025 to 2033 and reach US$ 345.6
11, 2024, comparing it to the average Sunday in 2024 and found that: Wings win MVP with an 87 percent increase in sales The average price of wings ordered increased 18 percent. The average price of wings increased 18 percent, likely due to demand and larger orders. Toast analyzed data from restaurants on Sunday, Feb.
This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. Here are some key strategies you and your target food delivery partners can be using to create a more sustainable future. Fuel and e-commerce order management systems help streamline delivery routes.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
The tightening labor market of 2024 presents a complex set of challenges for business owners, from a shrinking labor force to the increasing prevalence of counteroffers. The labor market landscape has shifted recently in ways that few could have predicted even a few years ago. percent, rising by 334,000 to 6.5 percent in 2022 to 60.4
restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.
"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The
What are the best practices for marketing pop-ups? My Neighbor Felix Christmas Photos courtesy of Lotus Concepts Having one concentrated campaign that launches at the start of the pop-up across all marketing channels and resources as well as physical signage on the restaurant is crucial in establishing a strong start.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order.
A growing number of chefs are shifting their attention to independent operations that focus on foods with wider appeal that need a commitment to excellence. This was, after all, a peasant food, but now is in a class all to its own from utility to high cuisine. Everybody loves food that you can hold in your hands.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe.
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