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However, the systematic gathering and analysis of data serves to lay a solid foundation for your business. Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. You can identify potential gaps in the local dining landscape and create unique value propositions.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Every restaurant serves a unique customer base, and the more you know about them, the more effective your marketing efforts will be. Why do you do what you do?
It just goes to show how important drink pricing and cost management are to maximizing profits. The average profit margin for bars typically ranges between 10-15% , but this can vary depending on the type of bar you run, the location, and the types of drinks you serve. Doing so helps you maintain a healthy profit margin on each sale.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Go to the Google Business page and claim your restaurant.
With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. Every review serves a purpose, and the more feedback you receive, the better.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Finally, guests love sharing experiences.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Limited-time offers also give you content for social media, email, and your website. These recurring events give existing customers a reason to come back regularly, and give new customers something to talk about. Dont do it manually.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Customers using the service for family time or group events generally perceive higher value.
Your Google Business Profile (GBP) is what shows up when someone searches your restaurant’s name on Google or searches the cuisine type you serve in your area. How to optimize it: Claim your listing (if you haven’t, use this link to get started) and fill out every field: hours, website, menu link, service options, etc.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. The Different Types of Restaurant Apps (With Examples) Each of these restaurant apps serves a very specific purpose that will make operating your business significantly easier.
These are distinctive marks of excellence that they can display on their packaging, marketing materials, websites, social media channels, and menus. To reserve your spot, visit the GCA website. Contact info@globalcoffeeawards.com and the GCA project manager, Emi Rueda, via WhatsApp here for more information.
The event is expected to attract over 13,000 visitors from 150 countries, as well as more than 430 exhibitors and 120 roasters, making it one of the largest international B2B specialty coffee trade shows. Many brands will also organise their own afterparties and unofficial events across the three days.
Claim Your Digital Real Estate Your Google Business Profile (GBP) serves as the cornerstone of your local search presence. This encompasses everything from review quantity and quality to website authority and social media presence. Ensure your website loads quickly and functions perfectly on mobile devices.
Originally from Nassau, Bahamas, Nicholas started out cooking for friends and small events, catering on weekends simply because he enjoyed doing it. Without the right tools in place, scaling online orders in a sustainable way became more difficult to manage. Now, Nicholas is taking the next step.
Your storefront, as is your social media, website, or delivery boxes, is essential. To-Do: Create a cohesive brand (logo, colors, messaging) across all platforms Run promotions and highlight unique menu items Ensure your website is mobile-friendly with clear menus and photos 3. Effective scheduling is a cornerstone of staff management.
The campaign serves as a rallying cry for the industry, emphasizing that profitability requires practical tools, actionable insights, and strong connections between operators. These tools help restaurant operators make smarter decisions faster—from tracking margins and managing labor costs to optimizing menus and navigating financing.
Wendy’s launched a 100 Days of Savings summerlong promotion, serving up a variety of deals through its app. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Sign up here. Get today’s need-to-know restaurant industry intelligence.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.
Even though local and state orders prohibiting or severely restricting restaurants’ ability to serve customers and generate and revenue, standard business liability policies did not provide coverage, and many policies had a pandemic exclusion.
Are you looking for ways to elevate customer experiences while improving your restaurants ability to quickly and efficiently serve guests? Top Benefits of Implementing Order and Pay at the Table in Your Restaurant Order and pay at the table technology benefits customers and restaurant staff and management.
They provide guests a first impression of your restaurant; it’s where hosts greet guests, check-in reservations, provide quotes for the waitlist, rotate sections to avoid overworking serv ers , pace seating to avoid overwhelming the kitchen, and direct off – premise s guests and delivery drivers to pick up their orders.
Check with your kitchen manager or accountant for these numbers. In most restaurants, managers can't see how the schedule affects profit margins, so they tend to overstaff to avoid trouble. Inventory management software does that for you. Look in your POS reporting for hourly labor and check your books for the others.
They require specialized support that understands the intricacies of fluctuating revenues, high labor costs, and complex inventory management. This volatility makes accurate forecasting and consistent cash flow management incredibly challenging.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features trends in off-premise, coffee wars, the AI lifeline, the return of lunch, and how teens spend their dollars. They then sell the reservations on unauthorized online resale sites and social media. Top categories by share: Whisky: 27 percent share (+3.6
While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're
1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant.
You know exactly how many people you’re going to serve, how many portions will be provided, what the cost is, what you’re going to charge and what your net profit will be. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
A well-crafted websiteserves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Space is limited, so click here to register.
So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? Even the difference between restaurants that serve three meals per day vs. one that focuses entirely on dinner will be an entirely different ballgame. The answer is emphatically – no.
It allows businesses to engage with current customers and help build organic brand ambassadors while also serving up content in front of new customers. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.
As recalls continue to happen frequently, restaurants (and other food businesses) must be prepared to manage all aspects of these events – which includes proper communications efforts. Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap. Don’t let that happen to you.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. And the numbers don't lie: at SpotOn, our restaurant clients found that by adding three handheld devices, they can serve 5+ additional tables per day. Undoubtedly, it has become a community favorite across the country. Go Digital.
From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Create an awesome website. You and your team are in full control of your website-use it to tell the story you want! Do my hyperlinks work?
This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.
This isn’t just about ensuring a website looks nice. Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend.
Identify your most well-received dishes and continue to serve them. By sanitizing appropriately, your staff can reduce the spread of pathogens from restaurant equipment to the food you serve diners. Given the unpredictable nature of circumstances today, you need to promote and market the event. Ensure On-Premise Sanitization.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Our servers have the capacity to serve a significantly increased number of guests.
It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. A workplace food program that brings in a different pop-up restaurant to serve as the office lunch vendor each day.
In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers. It’s the best single event on TV for engagement. Krim shared some insights on Super Bowl ads.
” From there, the majority of people look at only the top three to six results served up by Google and other search engines to select their restaurant of choice. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
US Foods Holding Corp.entered into a definitive agreement to acquire Smart Foodservice Warehouse Stores from funds managed by affiliates of Apollo Global Management, Inc. It can be served with signature dips or used as a slider bun for a sandwich. NYSE: APO) (the “Apollo Funds”) for $970 million in cash.
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