7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 332

Marketing Social Media Email Marketing Back of House 332

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

JANUARY 2, 2025

Opening a restaurant in competitive markets like South Florida is no easy task. Strategies for Restaurant Success Here are key strategies to help restaurants succeed: Know Your Market : Understand your audience and tailor offerings to their tastes. Bureau of Labor Statistics.

License 472

License Loyalty Program Innovation Customer Service 472

Perfect Daily Grind

JULY 2, 2025

With sustained high coffee prices and rising operational costs across the board, coffee businesses need to maintain their presence and relevance in an increasingly competitive market. Traditionally, attending major global industry events has been a cornerstone of marketing and branding strategies.

Events 135

Events Transportation Equipment Small Business 135

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 10, 2025

National brands have begun to flex by market utilizing this approach allowing them to compete with local concepts challenging the big chain persona. A space designed with adaptability in mind allows operators to experiment with different table arrangements, seating configurations and event setups.

2025 419

2025 Design Innovation Social Media 419

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 146

Marketing Email Marketing Social Media SEO 146

Modern Restaurant Management

NOVEMBER 27, 2024

Above all, food is set to be the star of the event, 92 percent of employees say attending a holiday party with exceptional food makes them more excited about the event and 78 percent of employees are looking forward to the food at holiday parties the most.

Seasonal Menu 493

Seasonal Menu Magazine Food Order Events 493

Modern Restaurant Management

DECEMBER 31, 2024

” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. Luscious Lychee – Lychee is gaining popularity across markets, bringing a soft, subtle sweetness and floral aroma to cocktails that complements the renewed martini craze.

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

JANUARY 14, 2025

Meanwhile, extreme weather events are likely to disrupt transportation routes, damage crops, and lead to shortages of key ingredients, resulting in price spikes that impact menus. Extreme Weather: By 2035, experts predict that higher temperatures alone will push up worldwide food prices by between 0.9 percent annually.

Management 450

Management Management Food Seasonal Menu 450

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

Modern Restaurant Management

DECEMBER 3, 2024

Tock's all-in-one platform enables hospitality businesses to showcase and sell a diverse range of experiences, from everyday reservations to unique events, all in one place—year round or seasonally. What are some ways restaurant operators can market for the holidays?

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

OCTOBER 17, 2024

The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners. We also recommend post-incident training to ensure incidents do not repeat.

Insurance 417

Insurance Kitchen Safety Food Safety Employee Relations 417

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

DECEMBER 17, 2024

While built on cutting-edge technology, this is a simple solution for ensuring that every sales rep is equipped to effectively market to restaurant operators, with digital prospecting and proposal tools to help distributors expand their book of business.

2025 419

2025 Loyalty Program Online Ordering Customer Experience 419

Modern Restaurant Management

MARCH 18, 2025

As a result, experiential marketing continues to gain traction, with 71 percent of 13- to 39-year-olds seeking immersive brand activations that offer real-world engagement. Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections.

2025 322

2025 Sustainability Social Media Customer Experience 322

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

MAY 1, 2025

Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. Local events and seasonal weather patterns may also influence regional variations; for example, New Mexico, Indiana, and Louisiana all showed both increases and decreases during the analyzed period.

Influencer 282

Influencer 2025 2023 2024 282

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

FEBRUARY 27, 2025

” I Heart Fries, which currently has two locations in Miami and Deerfield Beach, FL, has been hosting events to raise awares of the brand including DATE NIGHT WITH DYL and a six-week Holiday Dance Competition, where dance teams compete to be the official dance team of I Heart Fries commercials and personal appearances.

Franchising 221

Franchising Franchise Social Media Influencer 221

Modern Restaurant Management

NOVEMBER 4, 2024

It's not just about making customers come back — loyalty programs boost revenue, offer valuable insights about your diners, and give you that extra edge in today’s super-competitive market. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data.

Loyalty Program 221

Loyalty Program Social Media Small Business Customer Experience 221

Perfect Daily Grind

JUNE 19, 2025

Strong demand from the EU and US markets has driven this growth, despite persistent logistical bottlenecks and global supply shortages. Taken together, these trends illustrate a global market in a state of flux. London, UK) Thu, 19 Jun – SCA announces Brussels as the host city of 2026 World of Coffee European event.

2025 126

2025 Café Events Sustainability 126

Modern Restaurant Management

MAY 14, 2025

Restaurants, hotels,and otherhospitalityindustry businesses continue to battle a tight labor market. Team Building Activities Organize team-building events or outings, such as scavenger hunts, book clubs,or flower-arranging classes,to strengthen bonds among employeesand builda sense of community within the workplace.

Serving 373

Serving Workshop Education Training 373

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 28, 2024

Promote these drinks during peak hours or events, and train your staff to highlight these unique drinks when interacting with customers. Look for catering and event opportunities Offering catering for private events like weddings, corporate gatherings, or holiday parties can bring in additional revenue and help you reach new customers.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

Perfect Daily Grind

JUNE 13, 2025

The chain will fund coffee planting and processing upgrades, trade initiatives, and marketing support to grow China’s African coffee imports, currently valued at US $165 million. New York City, New York, US) Industry news Mon, 9 Jun – Ukrainian coffee market grows despite conflict challenges. in the year-ago period.

2025 158

2025 Point of Sale Café 2024 158