Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Host Fun Events. Solicit Feedback. Don’t Forget the Basics.

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Marketing Loyalty Program Social Media Food Supply 189

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022? Optimize the Website for Search and Usability.

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7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing. Social Media.

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Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Digitize your loyalty program instead of relying on traditional plastic loyalty cards.

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Loyalty Program Social Media Coupons Customer Experience 197

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

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Marketing SEO Email Marketing Mobile Ordering 78

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

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Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Modern Restaurant Management

MARCH 26, 2024

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty.

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The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

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Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Be In Charge of Your Own Marketing. Attract and Retain Guests with a Loyalty Program. But don’t stop there.

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Goliath Consulting

OCTOBER 4, 2023

An insight into upcoming holidays and marketing strategies every restaurant owner needs to embrace. In this blog, we’ll share some holiday marketing ideas and tips to ensure your restaurant remains the go-to spot for festive celebrations. Introduce or revamp your loyalty program around the holidays.

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Marketing Loyalty Program Seasonal Menu Events 78

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

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Marketing Email Marketing Loyalty Program Social Media 190

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

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Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

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7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

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Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. As restaurant owners look to expand, 78 percent of those surveyed say they’ll experiment in the coming year with non-core offerings like meal kits, subscriptions, events, and more.

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Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

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Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Loyalty Programs. First, let's take a look at all three segments.

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Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

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Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Bingage

JULY 21, 2022

To help you make the most of the festive season, here we are sharing easy yet unique Raksha Bandhan marketing ideas for restaurants – 1. Offer Loyalty Rewards to your Customers – Here’s how. Related Read: 10 Benefits of Having a Customer Loyalty Program in Restaurant. Send one 10 days before.

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Marketing Loyalty Program Social Media Seasonal Menu 98

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Loyalty Program Social Media Email Marketing Point of Sale 187

ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . To make it easy, we’ve rounded up 10 ideas to fuel your restaurant’s email marketing. Profile a special dish.

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Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

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Bingage

NOVEMBER 11, 2022

Promoting our products and brands in WhatsApp is said to be WhatsApp marketing. There is a huge chance to increase engagements by whatsapp marketing. Key Benefits of WhatsApp Marketing. Better customer engagement: Customer engagement is highly important for any kind of business marketing ans so whatsapp is the best tool.

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Marketing Coupons Point of Sale Advertising 98

Modern Restaurant Management

OCTOBER 13, 2023

The five tips below will help employers give gifts that receive the intended response, be it increased loyalty, retention or morale. In today's complex job market, with major layoff announcements, and a persistent demand for high salaries, employee retention has taken center stage.

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Modern Restaurant Management

JANUARY 23, 2024

In fact, according to the Business Research Company’s 2023 Food and Beverages Global Market Report, the global industry’s market size grew over 7.3 Given its expanding market share, it’s become increasingly critical for businesses to plan for and be aware of some of the industry’s greatest risks of disruption.

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Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. For a family restaurant, it could be a kid-friendly event happening in the parking lot. Start a loyalty program Every restaurant prizes its loyal customers. Quick links What are restaurant promotions?

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2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

JUNE 12, 2023

Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance. They also value restaurants that support local communities through various programs, such as providing meals to the less fortunate or sponsoring local events.

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Social Media Loyalty Program Communication Sustainability 167

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

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