Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. These tech-powered tools can make everyone’s job a little bit easier.

Technology 147

Technology Front of House Back of House Online Ordering 147

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Leverage social media Get creative on Facebook, Instagram, and TikTok.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Keep customers from congregating in waiting areas by adopting a reservations-only business model. Hire Specialists.

Social Media 197

Social Media Food Safety Cash Management Kitchen Safety 197

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Buzztime Business

DECEMBER 26, 2023

Get more ideas to up your Instagramability from the Brooklyn-based Ford Media Lab. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money. Or, set a “trigger” to email a coupon on the guest’s birthday.

2024 97

2024 Bar Email Marketing Loyalty Program 97

The Rail

MARCH 27, 2024

By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. Manage Guest Relationships Modern restaurants prioritize good communication when making reservations and managing customers' feedback. Guests are also looking for more personalized dining experiences.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. 3) 7Shifts 7Shifts allows you to automatically post job openings for different positions on sites like Indeed, post training videos for new hires, create schedules, calculate payroll, and distribute tips.

2023 78

2023 Management Management Tip Distribution 78

Culinary Cues

DECEMBER 30, 2019

I am proud to be a chef and always will be, but a common mistake that restaurateurs make is to turn over the concept and the reputation of their business to that great chef that was just hired. If customers are grabbing a pre-made sandwich at Starbucks, they are not making a reservation at your place. No restaurant is an island.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Front of House Seasonal Menu 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

The Restaurant Times

MAY 10, 2021

Promote Yourself on Social Media. Many restaurants have begun promoting themselves on social media. This is a great approach as social media sites are incredibly popular with people of all ages. Social media marketing is a huge field in itself. Use Email Marketing.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Start spreading the word that your restaurant welcomes holiday party reservations! Start spreading the word that your restaurant welcomes holiday party reservations!

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Apicbase

FEBRUARY 29, 2024

85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 IMARC Group , 2023) A more optimistic forecast estimates a market size of $5,423.59 Business of Apps , 2024) The virtual kitchen market was valued at $34.2

2024 52

2024 Operations 2023 Loyalty Program 52

Open for Business

MARCH 1, 2023

Restaurant work is indeed stressful and it’s not for everyone, but one of its major advantages is that it’s inherently social, fast-paced, and fun. But in the age of social media marketing , it can help to have someone ensure your feeds are posting consistently with messages that enhance your brand and serve your business.

Fast Casual 78

Fast Casual Cash Management Front of House Fine Dining 78

EATER

JANUARY 11, 2022

The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.” It began as an Instagram account, where Dan, then a radiologist, would post photos of meals made by Julie, a digital marketing executive and a professionally trained cook.

Influencer 108

Influencer Social Media Employee Relations Website Management 108

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

Marketing 61

Marketing 2021 Social Media Website Management 61

Next Restaurants

MAY 26, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant will remain safe from the contagion. Additionally, keep customers from congregating in waiting areas by adopting a reservations-only business model. Protect Your Employees.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Touch Bistro

APRIL 27, 2021

Social Media Links: Make it easy for your guests to follow you on social media by embedding links to your social media profiles directly on your website. Email Sign-Up Forms: Even if you don’t have a loyalty program, collecting customer emails is a great way to stay in touch with your guests.

Design 92

Design 2021 Online Ordering Website Management 92

Open for Business

OCTOBER 12, 2022

Marketing a menu. Whether you’re looking to hire a designer or want a budget friendly alternative, there are plenty of options to get you started. You can use a QR code to connect guests to every menu and drive traffic to your website for future reservations. Marketing the menu. How should you market a menu?

Menu 78

Menu Dietary Restrictions Seasonal Menu Design 78

Indoor Media

MAY 20, 2021

To operate a restaurant successfully, you need a restaurant marketing plan. Photo Gallery In today’s world, where people love taking photos of their food and sharing them on social media, it’s essential to have appetizing images of your food on your restaurant website. Let’s walk through what you’ll need.

Dietary Restrictions 78

Dietary Restrictions Advertising Reservations Fine Dining 78

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. Does that mean they need to hire someone to staff their phone line 24/7? Not so fast. Absolutely not.

Customer Experience 100

Customer Experience Online Ordering Customer Service Reservations 100

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Payroll automation Using payroll software is a great alternative to hiring a payroll specialist or agency. This information can then influence your marketing initiatives. Reservation-tracking tools allow customers to make and edit reservations online.

Management 397

Management Management Email Marketing Point of Sale 397

Touch Bistro

MAY 26, 2021

You can expect more reservations, more takeout and delivery orders, and larger check sizes. . Just follow our Father’s Day preparation and marketing tips, and dad will have no eggscuse not to take advantage of your Father’s Day specials. Reservations will help you forecast your labor needs. . (Let the dad jokes begin!).

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Touch Bistro

APRIL 18, 2021

For restaurants, this means that now’s the time to start making plans for the return of outdoor dining, including purchasing restaurant patio furniture, hiring staff, developing safety protocols, and more. Move tables so that they’re at least six feet apart, if not more, to promote social distancing. Download Now.

Outdoor 52

Outdoor Kitchen Safety Food Safety Seating 52

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. Hiring your own drivers is a way to boost the local economy. You can take orders online, by phone, email, or even text message.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Restaurant365

NOVEMBER 19, 2019

To optimize labor hiring and training costs, restaurant operators can turn to restaurant operations tools to reduce costs over time. Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line. Accurately tracking business intelligence.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 352

Operations Management Management Mobile Ordering 352

Gourmet Marketing

SEPTEMBER 10, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Even if you are able to hire a professional to help you with web design, it’s still important that you know enough to hire someone to help you do it right. Follow our blog to soak up some of the lessons we’ve learned along the way.

Design 84

Design 2021 SEO Mobile Ordering 84