Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Ken Burgin

JULY 17, 2022

On these less popular days, you could modify room hire fees or add package extras like a round of drinks or extra decorations – make the offer very clear and valuable. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Rea mail is now next-level marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

MARCH 27, 2024

By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. Manage Guest Relationships Modern restaurants prioritize good communication when making reservations and managing customers' feedback. Guests are also looking for more personalized dining experiences.

Email Marketing 52

Email Marketing 2024 Point of Sale Seasonal Menu 52

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Hire a balloon artist or magician Sometimes the best present is happy kids.

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2024 Seasonal Menu Social Media Loyalty Program 98

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. 3) 7Shifts 7Shifts allows you to automatically post job openings for different positions on sites like Indeed, post training videos for new hires, create schedules, calculate payroll, and distribute tips.

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Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Culinary Cues

DECEMBER 30, 2019

I am proud to be a chef and always will be, but a common mistake that restaurateurs make is to turn over the concept and the reputation of their business to that great chef that was just hired. If customers are grabbing a pre-made sandwich at Starbucks, they are not making a reservation at your place. No restaurant is an island.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Hire Specialists. Have a Marketing Plan for Reopening.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Start spreading the word that your restaurant welcomes holiday party reservations! Start spreading the word that your restaurant welcomes holiday party reservations!

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Payroll automation Using payroll software is a great alternative to hiring a payroll specialist or agency. This information can then influence your marketing initiatives. Reservation-tracking tools allow customers to make and edit reservations online.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. Does that mean they need to hire someone to staff their phone line 24/7? Not so fast. Absolutely not.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

The Restaurant Times

MAY 10, 2021

Social media marketing is a huge field in itself. Use Email Marketing. While social media marketing is the primary focus in most digital marketing plans, email marketing can still be a great way to attract customers to your restaurant. Source : pexels. Use Social Media Influencers.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Touch Bistro

APRIL 27, 2021

Email Sign-Up Forms: Even if you don’t have a loyalty program, collecting customer emails is a great way to stay in touch with your guests. Begin growing your email list by including an email subscriber form on your website. Ask for Luigi – Vancouver, British Columbia. Ask for Luigi. Norman South Yarra. Blend Station.

Design 92

Design 2021 Online Ordering Website Management 92

Touch Bistro

MAY 26, 2021

You can expect more reservations, more takeout and delivery orders, and larger check sizes. . Just follow our Father’s Day preparation and marketing tips, and dad will have no eggscuse not to take advantage of your Father’s Day specials. Reservations will help you forecast your labor needs. . (Let the dad jokes begin!).

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. Hiring your own drivers is a way to boost the local economy. You can take orders online, by phone, email, or even text message.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Payroll automation Using payroll software is a great alternative to hiring a payroll specialist or agency. This information can then influence your marketing initiatives. Reservation-tracking tools allow customers to make and edit reservations online.

Management 195

Management Management Email Marketing Point of Sale 195

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Download Now.

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Specials 2021 Merchandise Mobile Ordering 111

EATER

JANUARY 11, 2022

It began as an Instagram account, where Dan, then a radiologist, would post photos of meals made by Julie, a digital marketing executive and a professionally trained cook. Gurjar’s coworker Sara Tane, who started working on the same day as Gurjar, was hired as a food editor and content strategist.

Influencer 130

Influencer Social Media Employee Relations Website Management 130

EATER

JUNE 6, 2022

At Eater, we have a tradition of introducing new hires with three fun facts. Now, visits home revolve around where we’re eating, whether it’s mom-and-pop breakfast shops serving soy milk and fried crullers, oyster omelets at the night market , or Michelin-starred meals. Below, you’ll find links to recent food stories worth a read.

Seasonal Menu 72

Seasonal Menu Email Marketing Dine-in Reservations 72

Black Box Intelligence

DECEMBER 10, 2021

Online restaurant reservation system. Reservation systems like OpenTable allow for convenient reservations. They also reduce the mistakes that come with overbooking or potentially logging in a reservation with the wrong date or name. Learning Management Systems.

Technology 52

Technology Online Ordering Point of Sale Kitchen Safety 52

Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 352

Operations Management Management Mobile Ordering 352

Open for Business

JUNE 15, 2023

One-on-one training is an opportunity to be a role model and show new hires how team members communicate. Use data from your reservation software or POS system to identify your best customers, then develop strategies to reach them, such as email marketing campaigns or special event invites.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

Restaurant365

NOVEMBER 19, 2019

To optimize labor hiring and training costs, restaurant operators can turn to restaurant operations tools to reduce costs over time. Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line. Accurately tracking business intelligence.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Modern Restaurant Management

JULY 30, 2021

However, according to a 2019 report from the Federal Reserve Bank, 37 percent of all Americans could not cover an unexpected $400 expense without going into debt. “The market is still ripe for continued expansion and growth,” said Kapoor. “We are very excited about our partnership with SaverLife. .

Franchise 203

Franchise Franchising Fast Casual Point of Sale 203

Notch

JANUARY 23, 2019

Shifts in the real estate market can raise rent. As an alternative, find ways to get fewer employees to do essential tasks that might otherwise get hired out. If you’re looking to reduce your food costs, modern tools like allow you to buy from an entire market of local suppliers —so you can cut down expenses and delivery fees.

Email Marketing 72

Email Marketing Merchandise Website Management Point of Sale 72

Buzztime Business

DECEMBER 26, 2023

Resolution #3 – Improve Your Marketing ROI Marketing takes time and money. Save on both by making “marketing automation” one of your 2024 bar and restaurant goals. Or, set a “trigger” to email a coupon on the guest’s birthday. Or, set a “trigger” to email a coupon on the guest’s birthday. or “What are your hours?”

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2024 Bar Email Marketing Loyalty Program 97