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Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” This business is all about people. You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market.
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