Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit
7 Shifts
AUGUST 29, 2019
Menu Pricing and 2. Consider marginally lowering the price on these items to increase popularity without decreasing overall profitability. Two common courses of action to address plowhorses are to: Raise menu prices on these items, provided that this doesn't drastically diminish their popularity or reduce sales. What to do?
Let's personalize your content