7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 18, 2024

So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

DECEMBER 31, 2024

Read on for predictions from industry insiders that include chili crunch, black limes, newstaglia, stealth health, and elevated snacking. Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

MAY 30, 2025

billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

ChowNow

MAY 23, 2025

If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items. Menu engineering is the process of using data and design to make your menu more profitable. These are your MVP all-stars.

Menu 195

Menu Seasonal Menu Point of Sale Online Ordering 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Digital Ordering to Eliminate Friction Points for Cashiers. At full-service restaurants, servers are responsible for crucial tasks.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

MARCH 3, 2025

Plaid represents structure, heritage, and intentional design. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. From there, we can start developing the brand identity (think color palettes, typography, and logo design).

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 28, 2020

Manifesto Market A/B tested two responses to the coronavirus crisis and generates record income after the reopening. From the moment Manifesto was able to offer on-premise experiences again, the sales beat same day YOY sales figures seen in 2019. And young firms like Manifesto Market, two years on the market.

Marketing 449

Marketing Delivery Point of Sale Online Ordering 449

Modern Restaurant Management

JULY 9, 2024

Will the summer sun heat up sales? Chains from major burger chains to Taco Bell and Starbucks have announced value meals designed to lure inflation-weary customers or keep loyalists from the grocery or C-store aisles. Positive net sales in May (+1.9 May was a challenging month for restaurant companies. percent YOY in May.

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Point of Sale 2024 Consumer Goods Pricing 474

Modern Restaurant Management

NOVEMBER 4, 2021

By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences. And as restaurants pull more sales through their digital menus they benefit from additional first-party data, stronger customer relationships, and margin expansion.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

APRIL 25, 2022

With proper loyalty program management, you will be able to improve your sales as well as customer engagement. Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company.

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Loyalty Program Advertising Point of Sale Customer Service 546

ChowNow

MARCH 27, 2025

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

Pricing 195

Pricing Menu Point of Sale Customer Experience 195

Modern Restaurant Management

JANUARY 16, 2025

While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. In the U.S.,

Sustainability 251

Sustainability Delivery Food Recycling 251

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. It increases the restaurant sales and builds a loyal customer base. This customer loyalty stays strong, negating the changing market landscape.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Lavu

MARCH 21, 2025

Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. This approach also helps reduce food waste and maximize customer satisfaction. Ready to learn how?

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Design Menu Seasonal Menu Point of Sale 78

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If mistakes are common, consider these fixes: Standardized packing procedures: Use a designated final check station to catch errors.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

JUNE 14, 2022

One study found that internal employee theft is responsible for 75 percent of inventory shortages and about 4 percent of restaurant sales. Implement a Point of Sale System. Simply put, a point of sale is where you ring up customers for the product they purchased. Restaurant theft is expensive.

Point of Sale 508

Point of Sale Kitchen Safety Back of House Inventory 508

Modern Restaurant Management

MARCH 17, 2021

The biggest factors to consider when developing one are: location, size, and design. Customers can identify with a brand that designs for them and creates a better customer experience. When picking a sign, the three main factors to decide are the type, location, and design. Sign Location and Design. Sign Types.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Modern Restaurant Management

JUNE 24, 2020

Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. Visa SMB Help.

Guest Recovery 539

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

ChowNow

FEBRUARY 21, 2025

For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. Elo’s Sonal Apte, vice president of retail and hospitality. Guests will demand a personalized journey when food is delivered to their door.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

EATER

JANUARY 8, 2021

Three designers on the inspiration that goes into creating the bottles you reach for. As the design director of Eater, judging things on how they look is part of my job. As the design director of Eater, judging things on how they look is part of my job. Designer and founder of Studio MMBB. Mel Barat Bours.

Design 351

Design Book Take-out Back of House 351

Modern Restaurant Management

APRIL 7, 2022

There was a single point of sale or channel. As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. If you wanted what the brand was selling, you went to a brick-and-mortar location and bought it. The Quest for the Holy Grail.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Modern Restaurant Management

JUNE 10, 2021

The choices restaurants make today on how to invest in marketing and leverage various food sales channels will have profound impacts for years to come. An emerging metric of success in the restaurant analyst community will be surrounding “percent direct digital” sales.

Airlines 493

Airlines Consumer Goods Point of Sale Hotels 493

Modern Restaurant Management

DECEMBER 15, 2021

There has been a structural shift in the labor market as workers have found more stable, more interesting and/or less taxing jobs in other industries. Restaurants were under pressure long before the pandemic shifted the ground underneath them. And when they do, it is invariably either expensive, novice or both. per portion.

Food Supply 493

Food Supply Supplies Food Point of Sale 493

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Rewarding customers for ordering direct creates long-term habits that boost your sales.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. You can't start a restaurant without a plan. But it doesn't have to be overwhelming. Table of Contents. Section 6: Financials.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

APRIL 24, 2023

Most of the year, catering can comprise 10 to 15 percent of your total sales, but during December, if 20 percent of sales are not coming from catering, you’re missing an opportunity. Start contacting customers in August to plan for holiday parties, but spend the first half of the year honing your catering operation.

Catering 493

Catering Website Management Point of Sale Travel 493

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. When life presents unexpected expenses, such as urgent car or home repairs, an emergency fund can help keep families afloat, and prevent them from taking on debt or missing payments.

Franchise 508

Franchise Franchising Fast Casual Point of Sale 508

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195