Restaurant Engine

DECEMBER 27, 2023

It’s time to think about collaborating with an influencer. As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. So, like most restaurants, you want to grow your social media presence.

Influencer 65

Influencer Social Media Online Ordering Advertising 65

The Restaurant Times

DECEMBER 17, 2021

Cafes and coffee shops across the world are discovering the power of social media. Since coffee shops need the in-person presence of customers to increase sales, they must develop a strong online presence to woo people and keep them coming back! Top Ways Coffee Shops Can Leverage Social Media.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any person with a social media account can be considered an influencer, so where should you begin? Micro vs. Macro Influencers. Find Bloggers in Your Niche.

Influencer 182

Influencer Marketing Social Media Online Ordering 182

Modern Restaurant Management

OCTOBER 23, 2023

Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone. Also, according to HubSpot, 71 percent of consumers are more likely to make a purchase based on social media referrals.

Fine Dining 197

Fine Dining Marketing Social Media Influencer 197

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business?

Social Media 192

Social Media Email Marketing SEO Consumer Goods 192

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 190

Social Media Employee Relations Food Safety Influencer 190

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 92

Social Media 2006 2016 Website Management 92

7 Shifts

AUGUST 12, 2021

Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Engagement on Social Media. The key is in the way they handle their social media.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

APRIL 16, 2024

A friend tells you a restaurant has bad service and gave her food poisoning. Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. They’re also on social media accounts commenting on photos and videos, as well as posting their own.

Social Media 106

Social Media Loyalty Program Online Ordering Customer Service 106

Modern Restaurant Management

APRIL 11, 2024

Many of the businesses on the list resonate with diners because they have successfully filled a customer need in an impactful way. Brands like Scooter’s Coffee and Wawa, with their drive-thru food pickup locations, emphasize speed and customer service to keep customers moving through their day.

Social Media 160

Social Media Small Business Customer Service Customer Experience 160

Modern Restaurant Management

AUGUST 19, 2022

Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms. Once a customer redeems their new mover offer, a second mailing saying thank you can be sent to help keep your business top-of-mind – and even pose a second offer.

Franchise 184

Franchise Franchising Social Media Loyalty Program 184

Modern Restaurant Management

AUGUST 31, 2023

So, basically, you’re harping on your USP—which your customers love—to make your event a success. Your customers won’t just participate. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Assist the media in every way you can during the event.

Social Media 113

Social Media Email Marketing Influencer Events 113

Modern Restaurant Management

DECEMBER 12, 2023

It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. Robots are now being deployed for various tasks, ranging from food preparation and delivery to customer service.

2024 189

2024 Customer Service Customer Experience Social Media 189

7 Shifts

JULY 10, 2020

: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

MARCH 8, 2023

Generous, extra-mile service, complimentary extras, and personalization all create memorable experiences that make diners feel like the risk of dining out is worth it. The stakes are high for restaurants; 32 percent of customers say they would turn away from a business with whom they had just one negative experience.

Social Media 171

Social Media Customer Experience Website Management Customer Service 171

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business. Tracking and Updates : Ensure you give updates and tracking details of customers' orders.

Delivery 168

Delivery Marketing Email Marketing Social Media 168

Restaurant Engine

MAY 8, 2024

billion users , Instagram is one social platform you want to use often and strategically for your restaurant. tweet this) What’s more, “Nearly 50% of diners report visiting a restaurant for the first time after seeing it pop up in their social feeds.” Work With Influencers You don’t have to do all the work yourself. Add filters.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Culinary Cues

AUGUST 21, 2023

Food was only surpassed by the breadth of wine lists and depth of distilled beverages, high priced art on the walls, enormously expensive glassware, Italian bone china plates, and custom sterling flatware. Becoming a chef was a sought-after career, influenced by the sizzle of media and not always based on reality.

Back of House 393

Back of House Food Supply Government Dine-in 393

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 183

Loyalty Program Mobile Ordering Social Media Customer Experience 183

Social Hospitality

JULY 30, 2018

This is beneficial for your brand as it seamlessly turns a potential customer’s “discovery” into action. It is now 20% more influential than any other media. Hence, it is a good idea to integrate it in your social media strategy and encourage more such content that will help build trust and credibility.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns. Direct Mail.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

EATER

DECEMBER 19, 2023

Lille Allen | Eater Known to 15 million TikTok followers for his candid restaurant reviews and multi-thousand-dollar tips, here’s how the MMA-fighter-turned-social-media-phenomenon became the voice of a generation of diners There is no shortage of food opinions online. (Hi, Hi, you’re on Eater.) Who is Keith Lee? He never responded.

Social Media 124

Social Media Customer Service Influencer Food Order 124

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 163

Loyalty Program Social Media Email Marketing Point of Sale 163

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Happy customers share their experience with a service, brand, or product with people they know. An example is a happy customer telling a coworker about a standout customer service experience.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 2, 2024

From Millennials seeking immersive social environments to Baby Boomers yearning for nostalgic charm, each generation brings its unique set of expectations to the table. From cozy nooks to bustling social hubs, microclimates offer a spectrum of dining experiences aimed at resonating with various demographics.

Dine-in 88

Dine-in Social Media Catering Design 88

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. It's also recommended to have a story highlight that focuses on the feedback from your customers. Collaborate with Food Bloggers and Influencers. Additionally, they are much more affordable than many other typical marketing avenues.

Marketing 191

Marketing Influencer Social Media Food Supply 191

Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 173

Marketing Social Media Fast Casual Influencer 173

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Open for Business

MAY 9, 2024

In addition to updating your OpenTable profile, use social media, email marketing , and your restaurant's website to create buzz around your summer offerings. Engage customers with mouth-watering photos, behind-the-scenes glimpses, and seasonal deals. Prepare your team for the increased demand.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 214

Marketing SEO Front of House Website Management 214

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences. Build Social Proof.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Are We Engaging with Customers Often Enough? Do We Own Our Customer Data?

Delivery 221

Delivery Social Media Loyalty Program Customer Service 221

Chowly

APRIL 17, 2024

Addressing the Entire Customer Journey Both Targetable and Chowly recognize the necessity of integrating product and service to effectively serve SMBs in the restaurant industry, which starts with understanding and optimizing each stage of the customer journey. Once a purchase is made, the focus shifts to retention and advocacy.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52