7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Restaurant Engine

DECEMBER 27, 2023

It’s time to think about collaborating with an influencer. As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. In this article, we uncover six reasons a restaurant might consider collaborating with an influencer.

Influencer 65

Influencer Social Media Online Ordering Advertising 65

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 209

Marketing Social Media Small Business Cash Management 209

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 225

Marketing SEO Front of House Website Management 225

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. It's also recommended to have a story highlight that focuses on the feedback from your customers.

Marketing 193

Marketing Influencer Social Media Food Supply 193

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 184

Delivery Marketing Email Marketing Social Media 184

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. 7 Ways To Successfully Market Your Restaurant Utilizing Food Influencers .

Influencer 52

Influencer Marketing Food Social Media 52

The Restaurant Times

MARCH 2, 2022

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Food Influencing 101: How To Leverage Food Influencers. Online information and social discussions have a huge impact on how customers choose what to buy and when.

Influencer 52

Influencer Marketing Social Media Food 52

Perfect Daily Grind

SEPTEMBER 30, 2020

Many of these spaces were repurposed factories or storefronts, and had not truly been designed with customer experience in mind. . I spoke to some baristas and café owners to learn about more of the factors that influence café design. How Travel Influences Café Design. Read on to learn more.

Café 172

Café Influencer Design Social Media 172

Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 201

Marketing Social Media Fast Casual Influencer 201

Indoor Media

MAY 10, 2019

You may not be surprised that word-of-mouth is still an excellent way to grow your customer base, but it may surprise you how many people are willing to try your restaurant based on a stranger’s recommendation. Restaurant reviewers or food bloggers influence people’s buying and eating choices. How could this be!?”

Influencer 78

Influencer Marketing Social Media Food 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

Advertising 192

Advertising Marketing Coupons Customer Service 192

Modern Restaurant Management

DECEMBER 20, 2023

In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences. After all, this business is all about people with customers at the forefront of decisions being made. So how do you thrive in a customer-driven competitive market? The industry is projected to reach $1.2

Customer Experience 193

Customer Experience Innovation Social Media Seasonal Menu 193

Modern Restaurant Management

NOVEMBER 11, 2022

As per the report by Global Market Insights Inc. Worldwide food service packaging market was valued at over USD 118 billion in 2021 and will surpass a revenue collection of USD 186 billion by 2028 with an annual growth rate of five percent from 2022 to 2030. European Customers To Increase their Preference for Green Packaging.

Marketing 166

Marketing Food 2030 Transportation 166

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.

2024 198

2024 Food Supply Kitchen Safety Influencer 198

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Clover - Restaurants

MAY 10, 2024

Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

APRIL 24, 2024

“People read reviews, are influenced by reviews, and are very influenced by negative reviews,” George Swetlitz, co-founder of RightResponse AI, told Modern Restaurant Management magazine. A single negative service mention would mean a 61 percent chance of a one- or two-star review.”

Dine-in 175

Dine-in Influencer Customer Service 2024 175

Modern Restaurant Management

MAY 24, 2024

How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.

Loyalty Program 132

Loyalty Program Point of Sale Email Marketing Customer Experience 132

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants. This is beneficial for your brand as it seamlessly turns a potential customer’s “discovery” into action.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Bulk Is Best. Gift Cards. Get Creative.

Marketing 199

Marketing Back of House Employee Relations Social Media 199

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

Marketing 160

Marketing Social Media Online Ordering Demo 160

Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. In the U.S.,

Social Media 97

Social Media Marketing Influencer Customer Service 97

Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. Video email marketing makes a lot of sense. This is especially true if you wish to boost awareness about your restaurant, attracting new dine-ins, or enticing customers to keep coming back.

Email Marketing 227

Email Marketing Marketing Seasonal Menu Customer Experience 227

Perfect Daily Grind

JUNE 22, 2022

Over the past few years, demand has been growing for coffee that is easy to prepare and high in quality – and we’ve subsequently seen a rapidly-growing market for self-serve coffee machines emerge. So where is this market heading as the demand for both convenience and quality continues to increase?

Serving 135

Serving Marketing Customer Service Beverage 135

Culinary Cues

AUGUST 19, 2023

PART ONE: An Immigrant Nation Melting Pot: America was the land of opportunity and tens of thousands came to our shores, through Ellis Island, and stood at the gates of New York ready to become American and bring their ethnic influence the country’s profile. The Depression: The Roaring Twenties ended when the markets collapsed worldwide.

Hotels 335

Hotels Influencer Compost Recycling 335

7 Shifts

DECEMBER 18, 2023

When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Kiosk ordering Your busy customers don’t always have time to wait in line. Many customers also appreciate the quick and user-friendly process of ordering on a kiosk.

Management 398

Management Management Email Marketing Point of Sale 398

Modern Restaurant Management

JANUARY 8, 2024

Efficiency is paramount when it comes to your drive-thru service. This crucial aspect significantly influences the financial success of your Quick-Serve Restaurant (QSR) and plays a pivotal role in thriving within a competitive market. The visibility of your signage from customers’ cars matters significantly.

Point of Sale 167

Point of Sale Customer Service Food Order Customer Experience 167

Modern Restaurant Management

AUGUST 24, 2021

Industry reports are predicting that ghost kitchens will create a $1 trillion global market by 2030, rising by 25 percent each year for the next five years—an estimated $300 million in yearly sales – and a likely indication as to why more investors, as well as major QSRs, are rapidly entering the market.

Influencer 178

Influencer 2030 Online Ordering Customer Experience 178

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 388

Menu Seasonal Menu Front of House Café 388

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193